Mediabeacon News & Articles

 With publishers heading from paper to the iPad and other devices at speed, it's a good time for MediaBeacon (news, site) to make making the transition easier.

We’ve been exploring Web Engagement Management (WEM) perspectives lately. This time we look at the role that Digital Asset Management (DAM) plays in engagement. And based on my experiences, I'll put a stake in the ground and say that most organizations and DAM vendors are missing out on the potential DAM+WEM love.

You can't afford to ignore the issue of Digital Asset Management, or DAM. It's more than a fun acronym. Solid DAM can make your business more efficient. Poor DAM can result in waste, confusion and many lost opportunities.

Many of us these days are Google lovers, including MediaBeacon (news, site), who just announced that the next release of their Digital Asset Management suite will utilize the latest version of the Google Web Toolkit.

The Google Web Toolkit aims to do handy things like make it easier for developers to build faster apps and to speed up the overall development cycle. For MediaBeacon, the incorporation aims at four specific areas:

• User Experience: This one is stock. With the kit customers to change their environments in a reported 30 minutes.
• Portability: Thanks to Google's popularity, the solution will be supported by all major operating systems and internet browers.
• Open and Easy: MediaBeacon customer can now plug-and-play into a widget environment. For example, a user can now add Google Docs as a widget into a MediaBeacon environment.
• Scalability: MediaBeacon reports better server scalability and network efficiencies because of how Google Web Toolkit serves up the widgets in a client's workspace.

"Google Web Tooklit radically improves the web experience for users by allowing developers to create exactly what MediaBeacon has done in the next release of their product," said Andrew Bowers, Product Manager for GWT for Google. "We are pleased about MediaBeacon using our web framework in an enterprise solution with such a rich user experience."

MediaBeacon DAM 3.0 is scheduled to ship at the end of this year, but if you're dying to get more information before then, hit up the webcast about the implementation on December 17th.

Enterprise MediaBeacon does digital asset management and distribution in a big way but is looking to keep expanding with the addition of a new Vice President of Marketing and Business Development

MediaBeacon has been doing DAM for ages but that hasn't stopped the company from looking to keep innovating. To that end, it has hired Tom Rieger, ex-IBM, Informix and FileNet director with years of business development experience to take up the reins and move things along.

He says, “I look forward to shaping a dynamic and aggressive enterprise software marketing function to successfully build a brand and market presence to advance the company's revenue growth strategies and to expand market share throughout the world.”

With MediaBeacon Enterprise DAM already 15 years in the market and a SaaS version (hosted or on-site), it will be interesting to see what Rieger comes up with to push the company forward. 

Given the number of up and coming DAM outfits, such as Tradeclips and DAM solutions like Equilibrium for SharePoint, Rieger may have his work cut out for him.