Mediaspectrum News & Articles

SAP is endorsing the Sales and AdWatch cross-platform advertising sales and production solutions from cloud-based advertising,content management and publishing platform provider Mediaspectrum. This means the Mediaspectrum applications are complementary to SAP software and follow SAP development guidelines.

 Want to monetize mobile? Today’s your lucky day. Thanks to Mediaspectrum’s precision technology, users can now employ its mobile Cloud platform to capture, analyze, and monetize customer interactions.

Looking to enter the iPad apps market? Good thinkin'. With over 3.3 million devices sold in the last three months, it's hard to refute the ostensible future of reading. To help your transition into the digital world, Mediaspectrum today released Adrenalin, a tool publishers can use to build branded news reader apps that feature the holy trinity: dynamic content, integrated advertising and subscription management.

It’s no secret that Mediaspectrum (news, site) helps web publishers manage editorial content and streamline workflows. But now they’re helping publishers make better, more well informed decisions about advertising sales.

There's nary a moment of quiet in the world of web publishing. The broadcasting industry confers about digital strategies, while newspapers work to increase revenue through mobile apps, and Google plays in the book publishing space. And that's not all...

Back in June, Mediaspectrum (news, site) launched its online publishing 2.0 platform, aiming to help web publishers manage editorial content and streamline workflows. Starting today, Mediaspectrum puts its media platform in the cloud.

The Cloud Computing Platform promises to integrate both advertising and editorial content management. As a result, web publishers can change the way future media companies compete and operate.

Previously, we reported about Mediaspectrum’s (news, site) web-based content management platforms that have been widely used by the world’s newspaper publishers. This week, Mediaspectrum launched an update to ContentWatch, the editorial web platform for web and print publishers alike. ContentWatch 2.0 features new capabilities, including semantic search.

At a time when publishers, print and web alike, struggle to stay relevant while providing the means to produce, publish and profit, Mediaspectrum sees itself as a solution for evolving social media initiatives. And Red Herring agrees. The Red Herring 100 recognizes the most innovative private technology companies based in North America, of which Mediaspectrum was included.

Mediaspectrum provides a web-based service solution aimed at addressing all aspects of advertising, content, community and e-commerce. Their Media 2.0 platform helps media companies, from the Washington Post to the Trinity Mirror, increase revenues, manage editorial content and streamline workflows.