Mediasurface News & Articles

There have been some rumors circling around about Alterian (news, site) discontinuing its Immediacy Web CMS brand. Morello, their other CMS, is part of that goodbye story as well.

So, is it true that it is finita la comedia for Immediacy and Morello? We had a chat with Alterian’s VP of WCM product strategy Ian Truscott to find out.

Alterian (news, site) has just bought Techrigy, a social media and analytics software developer, which only goes to show that if companies don’t have all the tools they need, it's a smart idea to buy a company that does have the tools instead of starting from scratch in-house.

In Alterian's, a provider of integrated marketing solutions, case, the unspecified sum of money involved in the deal will probably have put quite a dent in their £ 6.1 million (US$ 10.1m) pre-tax profits from the last financial year.

But both seem happy. It was a meeting of minds rather than a boardroom bloodbath they say, with the deal adding interesting new elements to the Alterian package as well as signaling a shift away from mass marketing to marketing targeted at individuals.

 Alterian, a leader in providing marketing services and system integrations, is possibly making progress with its recent acquisition of web content management systems vendor Mediasurface. Recently, the company made strides with the integration of Dynamic Messenger with Immediacy and Morello.

So an integrated marketing platform provider went out and bought a web content management company. That was story several months ago for Alterian and Mediasurface. But now that it’s all said and done, what’s the plan going forward? Alterian lays out their new platform strategy.

The worlds of integrated marketing and content management come a little bit closer as Alterian, a provider of integrated marketing announces it intent to acquire web content management vendor Mediasurface. What does a marketing company want with a content management company? Well to offer a fully integrated product suite of course.

Most of us take our vision for granted, but what about those who must rely on braille or aural web browsing devices to get their internet fix? UK CMS provider, Mediasurface, is making web accessibility easier to adhere to with the launch of the latest version of its enterprise-level, flagship CMS, Morello 5.7.

Its selling point is a number of new enhancements that help create and maintain XHTML Transitional or Strict websites. These changes are specifically aimed to help sites more easily adhere to the standards of W3C’s Web Content Accessibility Guidelines.

As more and more companies continue to implement SharePoint solutions, other ECM vendors are entering the playground showing that it’s almost becoming a requirement to integrate with SharePoint 2007.

Mediasurface is now one of these vendors, with the announcement of their Morello MOSS 2007 Connector.

Following its Stateside debut on December 6, Immediacy Web Content Management Suite 6.0 has just expanded into Australia.

Immediacy was recently purchased by Mediasurface. The last time Mediasurface shook up the Aussie CMS frontier, it was with Morello and Pepperio … in 2005.

Good news for sites pushing product: Mediasurface, a provider of web content management solutions, is joining forces with hybris, an e-commerce provider, to give clients an e-commerce web solution with the strength of a full-blown CMS backing it.

Sweet!

British Web content management provider Mediasurface have announced the integration of their Morello Web CMS solution with WoodWing’s Smart Newspapers system.

The result is calculated to provide newspaper publishers, particularly, with an enterprise-wide solution to the industry-specific challenges of enabling content management across off-line and on-line channels using a single user interface.

Despite industry hype over Web 2.0 throughout the last few years, it seems many small and mid-sized businesses (SMEs) are still missing the point.

Considering Google thinks it’s God’s gift to enterprise content management (per some saucy words by Product Marketing Manager David Bercovich), getting pinned “Best ECM Partner” by the search giant is no small accolade.

This is the label Mediasurface received at Google’s Partner Connect ‘07 awards. Hey, a good team player is hard to find.