Information overload prohibits you from "focusing on what matters most." Email is the primary cause of overload because you have too many email message to process. Solve the email problem and you will conquer information overload.
This is what IBM, Microsoft and Google want you to believe. All three companies recently released products to help you cut down on email-related information overload.
Here is how each company touts their new offerings:
IBM Verse offers a faster, better way to manage business communications across devices, organize inbound and outbound information, and focus on what you need most.
Google Inbox is a fresh start that goes beyond email to help you get back to what matters.
Microsoft Clutter is designed to help you focus on the most important messages in your inbox. It uses machine learning to de-clutter your inbox by moving lower priority messages out of your way and into a new Clutter folder. Ultimately, Clutter removes distractions so you can focus on what matters most.
Focus on what matters most …. Is it an incredible coincidence that all three companies identify the same need? Or is this problem so commonplace that the demand for a solution is abundantly obvious? Will "fixing" email really alleviate the problem of information overload and let you focus on what matters most?
I think not.