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Metadata News & Analysis

The Anatomy of a Failed DAM Project

2014-28-August-Operation.jpgAs a consultant, I have seen many DAM projects unfold that ranged from nearly perfect to raging fiascos. In the spirit of learning from mistakes made by others, what follows are some of the most common DAM project failures and tips on handling them.

Library Science, Not Library Silence

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It’s no secret that I’m a fan of adding information professionals to digital asset management teams. While the rest of us are focused on the how-much and how-to of making a new DAM fly, it’s an information professional’s job to ask, What are you trying to do?

It’s a question that can lead to more successful DAM programs, but it’s a question that is best asked by someone who knows what to do with the answer. And those people are all too often not in the room. 

What's the Value of DAM? Let Me Tell You a Story

Digital Asset Management, 2014-13-August-Puppets.jpgDigital asset managers often find themselves in the difficult situation of trying to explain or defend the arcane arts of DAM systems management to both business owners and asset creators. Business owners know they need DAM, but can have trouble justifying the resources to fully support it, let alone take it to the next level.

But once the conversation turns to how we can support digital storytelling through integrated content management, we find that we can better align the role of DAM with the business vision. This is a better story to tell than droning on about the importance of metadata (and yes, metadata is still important!).

Introduction to CMIS4DAM: The Key to DAM Interoperability

Despite 2013 being generally acknowledged as the time when both DAM users and software providers saw the need for improved interoperability, very little has happened towards making that goal become a reality. The DAM industry is guilty of self-obsessed and narcissistic behavior or (at best) an apathetic and fatalistic attitude that assumes interoperability is someone else's problem which might never get solved anyway. System developers are more interested in telling you how brilliant their products are; consultants and analysts highlight the issue, but do not offer any solutions.

Meanwhile, the ongoing DAM interoperability crisis smoulders away and users whose assets are sourced from another system (whether another DAM or a different class of enterprise application entirely) continue to grapple with complex and expensive custom integration projects that try to fill a void which should be occupied by a definitive industry-wide standard.

Dusting Off Intranet Metadata and Search

2014-22-July-Antiques.jpgSome people assume that if a concept is old, it's no longer relevant. Since we looked at the continued relevancy of the quaint old fashioned concept of information publishing on intranets in last month's post, I thought we'd take on a few more of those dusty relics of days gone by today: metadata and intranet search. The concepts are interrelated in that the success of communicating content on a one to many basis -- or an n to m basis, as you may have a small body of publishers or content creators putting out information to the company -- relies on findability.

The Greatness of Information Governance

I am not bound to win, but I am bound to be true. I am not bound to succeed, but I am bound to live by the light that I have. I must stand with anybody that stands right, and stand with him while he is right, and part with him when he goes wrong.” -- Abraham Lincoln

Governance is good -- in fact, it is great. Governance, and specifically IT Governance, is defined as, “putting structure around how organizations align IT strategy with business strategy, ensuring that companies stay on track to achieve their strategies and goals, and implementing good ways to measure IT’s performance. It makes sure that all stakeholders’ interests are taken into account and that processes provide measurable results.”

Organizing Your Content Means Cleaning Out the Junk

2014-02-June-Yard-Sale.jpgYour information is the lifeblood of your organization. It’s content you create, it’s content you obtain from customers, suppliers, partners. And there’s usually a lot of it. That’s where solutions like SharePoint and Office 365 come in -- to help you manage it all.

But before you start storing every last piece of information you have, ask yourself if it’s really something you need. Just because you can save and store almost limitless amounts of content, doesn’t mean you should. 

What DAM Manager Cares About Text? #DAMNY [Video]

Crowd by Asa Aarons.jpgNot everyone can define Digital Asset Management (DAM). But everyone who uses the web depends on it, in one way or another. As the organizers of the 11th annual DAM NY conference in New York City last week explained, DAM Managers are "firmly in the front line of 'digital first responders.'"

"Digital assets are now central in every aspect of business engagement. From product development to brand assertion to content sales, and investor relations, digital assets are out there delivering knowledge and collecting insights. Managing those digital assets well is vital for organizational success — day in and day out." -- Henry Stewart Events

DAM is all about rich media: digital photographs, animations, videos and music.

So there's no point in wasting time with words. We're going to share the experience of attending the conference on The Art and Practice of Managing Digital Media in the way DAM aficionados understand best — with sound and images.

Getting a Grip on Rich Media: Digital Asset Management 101 #DAMNY

If you're still struggling to define digital asset management (DAM) to someone who claims he doesn't need it, try this: Just say Pinterest.

"Think of Pinterest as a DAM," John Price, product marketing manager at Open Text, told an audience of DAM practitioners during a panel discussion at DAMNY today. DAM offers a way to catalog, file and permanently store digital assets, which must also be available for instant access … just like Pinterest.

And, as other conference attendees were quick to note, like many other social networks and consumer facing sites, from Instagram to Flickr.

On the final day of this two-day event for digital asset managers, the mood was upbeat, enthusiastic and just a bit boastful. Organizers and attendees agree that DAM has moved beyond its origins as a software tool to manage and distribute completed brand assets or images to become "a vital spoke in a large wheel of enterprise technology."

"DAM has finally grown up," Tracy Askam, vice president of rich media solutions at HP Autonomy told the crowd. "It provides content where and when users need it."

Turn Videos Into Conversions, RAMP Exec Says

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Forget the cute kitties, hot garage bands and scantily clad men and women. There are much better ways to get members of your target audience to watch your video.

Even better, you can convert those viewers into customers, and you won't even have to show your embarrassing skateboarding accident to the world.

Like almost everything else in marketing today, it comes down to customer experience, according to RAMP President and COO Stuart Patterson. Are you giving the viewer the experience they want, the way they want it, when they need it?

6 Ways Metadata Can Help Businesses

Here are six ways businesses can deal with the SharePoint metadata issue. They range from developing information governance strategies to implementing text analytics and improving SharePoint's native search functions of the SharePoint edition they work with.

The projects were identified in recent research by semantic search vendor Concept Searching (CS), which called them key objectives for companies that want to get the best out of their SharePoint deployments. 

4 Things to Know About SharePoint Metadata

2014-24-April- SharePoint-and- future-application

Nearly 30 percent of organizations are still using SharePoint 2007, only 34 percent of organizations have turned to Office 365 and very few organizations have information governance strategies in place around their SharePoint environments. Those are just some of the research findings from semantic search provider Concept Searching.

The focus of the report was on the use or lack of use of metadata in SharePoint data management. But it also highlighted some interesting future projects for SharePoint-centric enterprises, including migration to newer editions of SharePoint and even the deployment of text analytics with SharePoint environments of the future.

Make DAM Your Single Source of Truth

A wise educator once proclaimed that there is “a place for everything and everything in its place.” Not only is this true today, but it's an absolute necessity where rich media assets compete for attention and use within a multichannel distribution framework. Assets are located, changed into different formats and delivered to television, mobile, print and social media with various degrees of accompanying metadata. To speed the process there needs to be a place -- and specifically a central place -- where all rich media assets may be managed for specific use and distribution. A Digital Asset Management (DAM) system can be that place: the Place of Everything (PoE).

How Smartphone Metadata Can Help Prevent Information Overload

Mobile Enterprise: Metadata To Go: How Your Smartphone Can Help Prevent Information OverloadThat we're all suffering from information overload comes as news to no one. And while some people's eyes glaze over at the mention, metadata can act as the key to reducing the noise.

My last article highlighted what the NSA can teach us about the importance of metadata, in particular how metadata can be used to categorize and later find enterprise documents. But as more work gets done out of the office, another type of metadata is gaining prominence: mobile metadata.

Lost in the DAM

Lost in the DAMOften surprising to digital asset management (DAM) newcomers is that it can be easier to lose files inside a DAM than it is to lose files that aren't inside the DAM. Worse, the ways in which your content can become “digitally lost” in a DAM don’t require such notable events as equipment failures, thefts or destruction. This article covers some less obvious DAM considerations that lead to DAM users not being able to find the content they need.

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