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Metadata News & Analysis

Getting a Grip on Rich Media: Digital Asset Management 101 #DAMNY

If you're still struggling to define digital asset management (DAM) to someone who claims he doesn't need it, try this: Just say Pinterest.

"Think of Pinterest as a DAM," John Price, product marketing manager at Open Text, told an audience of DAM practitioners during a panel discussion at DAMNY today. DAM offers a way to catalog, file and permanently store digital assets, which must also be available for instant access … just like Pinterest.

And, as other conference attendees were quick to note, like many other social networks and consumer facing sites, from Instagram to Flickr.

On the final day of this two-day event for digital asset managers, the mood was upbeat, enthusiastic and just a bit boastful. Organizers and attendees agree that DAM has moved beyond its origins as a software tool to manage and distribute completed brand assets or images to become "a vital spoke in a large wheel of enterprise technology."

"DAM has finally grown up," Tracy Askam, vice president of rich media solutions at HP Autonomy told the crowd. "It provides content where and when users need it."

Turn Videos Into Conversions, RAMP Exec Says

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Forget the cute kitties, hot garage bands and scantily clad men and women. There are much better ways to get members of your target audience to watch your video.

Even better, you can convert those viewers into customers, and you won't even have to show your embarrassing skateboarding accident to the world.

Like almost everything else in marketing today, it comes down to customer experience, according to RAMP President and COO Stuart Patterson. Are you giving the viewer the experience they want, the way they want it, when they need it?

6 Ways Metadata Can Help Businesses

Here are six ways businesses can deal with the SharePoint metadata issue. They range from developing information governance strategies to implementing text analytics and improving SharePoint's native search functions of the SharePoint edition they work with.

The projects were identified in recent research by semantic search vendor Concept Searching (CS), which called them key objectives for companies that want to get the best out of their SharePoint deployments. 

4 Things to Know About SharePoint Metadata

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Nearly 30 percent of organizations are still using SharePoint 2007, only 34 percent of organizations have turned to Office 365 and very few organizations have information governance strategies in place around their SharePoint environments. Those are just some of the research findings from semantic search provider Concept Searching.

The focus of the report was on the use or lack of use of metadata in SharePoint data management. But it also highlighted some interesting future projects for SharePoint-centric enterprises, including migration to newer editions of SharePoint and even the deployment of text analytics with SharePoint environments of the future.

Make DAM Your Single Source of Truth

A wise educator once proclaimed that there is “a place for everything and everything in its place.” Not only is this true today, but it's an absolute necessity where rich media assets compete for attention and use within a multichannel distribution framework. Assets are located, changed into different formats and delivered to television, mobile, print and social media with various degrees of accompanying metadata. To speed the process there needs to be a place -- and specifically a central place -- where all rich media assets may be managed for specific use and distribution. A Digital Asset Management (DAM) system can be that place: the Place of Everything (PoE).

How Smartphone Metadata Can Help Prevent Information Overload

Mobile Enterprise: Metadata To Go: How Your Smartphone Can Help Prevent Information OverloadThat we're all suffering from information overload comes as news to no one. And while some people's eyes glaze over at the mention, metadata can act as the key to reducing the noise.

My last article highlighted what the NSA can teach us about the importance of metadata, in particular how metadata can be used to categorize and later find enterprise documents. But as more work gets done out of the office, another type of metadata is gaining prominence: mobile metadata.

Lost in the DAM

Lost in the DAMOften surprising to digital asset management (DAM) newcomers is that it can be easier to lose files inside a DAM than it is to lose files that aren't inside the DAM. Worse, the ways in which your content can become “digitally lost” in a DAM don’t require such notable events as equipment failures, thefts or destruction. This article covers some less obvious DAM considerations that lead to DAM users not being able to find the content they need.

What the NSA Can Teach Us about Finding Documents: 6 Tips on Metadata

NSAmetadata.jpgHow come the NSA knows who I spoke to last Nov. 10 at 11 a.m. and for how long, yet I can’t find the phone number of a colleague I called last night?

It’s simple -- metadata.

Why Images Don't Belong in Your DAM

Why Images Don't Belong in Your DAMMost organizations use digital asset management to manage images. It has always been this way and it will likely continue to be this way for some time. After all, images are the thing DAM does best.

But it’s time to stop using DAM to manage images because you could be doing so much more.

'Love Handles,' Buzzwords and the Epidemic of TMI

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Most of us will probably end the year still carrying those 10 pounds we resolved to shed just a week ago. But not all of our resolutions are destined to fail, especially if we keep the focus on things that are easier to change than our weight.

So let's collectively banish buzzwords, protect our privacy and take a few other steps to make our increasingly commingled work/life a little easier to deal with — and a little more fun. Whether you're a CDO or a CEO, a marketer or a manufacturer, here are several universally appealing technologies to help you reach your objectives.

Tweet Jam Recap: Do We Still Need Digital Asset Management? #CXMChat

Digital asset management (DAM) may have some challenges ahead, but lack of opinions isn't one of them. Metadata and digital rights management sparks flew during yesterday's Tweet Jam as we discussed the present and future fate of DAM. 

Enterprise Document Capture Initiatives, the Right Way

The highly public and underwhelming rollout of Healthcare.gov probably has many of you reflecting on whether your own organization’s complex IT initiatives will avoid similar problems of scale and complexity. I can’t address public healthcare -- but I can provide some help if you are embarking on a high volume enterprise document capture initiative. Such initiatives comprise the first stages of the most important business processes that many organizations have, so it’s important to get these right.

Deconstructing DAM Platforms: The Service Oriented Future Of Digital Asset Management

The DAM industry has enjoyed significant growth in the last few years -- probably as far back as a decade ago. The reason behind this is a simple supply and demand effect that is easier to spot with hindsight but harder to identify while it is in-play (and might explain why DAM was ignored as a side-show by so many for so long). 

Metadata Solves Your SharePoint Content Management Problems

Information Management, Metadata Solves Your SharePoint Content Management ProblemsIn the midst of all this wonderful discussion about information governance and records management in 2018, we shouldn’t forget a simple rule: the work still needs to be done.  

The Building Blocks Of Digital Asset Management Interoperability

Digital Asset Management, The Building Blocks Of DAM InteroperabilityInteroperability is currently a popular subject in Digital Asset Management. Users want to exploit the benefits of DAM systems by accessing the data they contain from within other solutions or even combining several different DAM products to enable a wider range of features.

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