First off, let’s get one thing straight: Box is not in the Enterprise File Sync and Share (EFSS) business.
“We certainly do that,” says Box executive Whitney Bouck, every time I ask her if Box is an EFSS provider. “But that’s not where the value is,” she always adds “that’s table stakes.”
So what does Box do? According to its SEC S-1 registration it is “a cloud-based, mobile-optimized Enterprise Content Collaboration platform that enables organizations of all sizes to easily and securely manage their content and collaborate internally and externally.”
How’s that for an elevator pitch?
Not too good. But, to be fair, it probably wasn’t crafted to be one.