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Mktgnation News & Articles
By Dan Berthiaume
| Monday Nov 26, 2012
Challenges including empowered buyers, proliferating engagement channels, tightening resources and an increasing responsibility to drive revenue are all making the job of today’s marketer more difficult and complex. However, as detailed in a keynote presentation entitled “Getting from Good to Great Marketing” at the recent Marketing Nation virtual conference, these challenges actually give marketers an opportunity to obtain more influence and control in the business than ever before.
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