Mluc09 News & Articles

"We have to know about our customers better because by 2012, it's likely that 75% of the content we interact with will be delivered to us based on what is known about us." says Whit Andrews, Vice President of Enterprise Search at Gartner.

"Crowds are smartest when the people in them are encouraged to act as individuals as much as possible," says James Surowiecki, author of the best-selling business book The Wisdom of Crowds and the opening keynote presenter at the MarkLogic User Conference yesterday, in San Francisco.

In his keynote address James explained why the power of the crowd trumps individual contributions 90% of the time. Let's have a look.