Content Management Matters ™

With the recent boom in mobile Web users, British and European markets are eager to capitalize on these mobile trends by employing the means to measure their impact effectively and dynamically, approaches which haven't been possible.

Until now...

European company Xtract, innovator of social advertising intelligence announced that it has closed its series B round of funding from "leading early-stage technology investors" Creandum, Eqvitec Partners and InnovationsKapital.

Such funding is evident of the eager interest Venture Capitalists have shown towards excavating social web data in an effort to jump on the mobile band wagon.

It also gives Xtract a financial boost towards expanding its market outside Europe.

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