Mobile Advertising News & Articles

So you have built your mobile website or app and now you want to monetize it. You have a few options: you can sell apps on iTunes or other stores, charge a subscription or paywall, or make your content free and subsidize it with advertising.

The best approach will be determined by your audience, the value of your content or service and your distribution model.

First it was Apple iAds, then Promoted Tweets. Soon, it will be Facebook mobile ads. Whether this was part of the plan all along or due to a sudden need to monetize its growing mobile base in light of its recent IPO, Facebook ads are rumored to start showing sometime next month. Like anything Facebook does, speculation about what mobile ads means for users, stakeholders and prospective investors abound.

Use of mobile devices to consume information (news, books and other media) is rapidly leaving the printed word for dead. Yet, old habits die hard among advertisers who stick limpet-like to print advertising. This is something that is probably annoying mobile ad agencies, as a report by a mobile marketing (ahem) firm points out.

When we talk about interactive marketing, we’re talking about marketing efforts that engage the user directly and, oftentimes, specifically. Whether it’s display advertising, search, mobile, email or social media marketing, these types of interactive engagement are becoming more popular and, as a result, better funded by advertisers.

The mobile enterprise is a little grumpy. Instead of telling us what is possible thanks to mobile innovation, many have taken to the streets telling us what isn’t possible.

This week the mobile enterprise benefits from innovation designed to help consumers save time, while improving the way information is gathered by companies.

This week, the mobile enterprise addresses mobile advertising, privacy and the availability of Verizon iPhone 4.

The mobile enterprise has its eyes and ears focused on Android. Recent reports indicate that ad revenue growth has soared past Apple, but as far as women are concerned, not many have the Droid on their radar.

Has the smartphone become an all-one-device? Is it changing the way you interact with other media devices? This week we explore those questions and more!

What’s a week without an iPad story? This week we approach the iPad from two perspectives -- from the purview of the mobile advertisers and magazine publishers. Both stand a great deal to gain from both the iPad itself and its proposed advertising model, iAd.

Media publishers want to control their entire print and digital advertising workflow — from order entry to delivery, billing and receivables, analytics and real-time performance measuring. The result is a better customer service experience, higher revenues, and a lower cost of technology ownership.

Atex (news, site) and BLOOM Digital Platforms have inked an agreement that will give online and mobile media publishers that sort of control.

And so it was written, on Thursday, April 8, Steve Jobs said, “…we think most of this mobile advertising really sucks,” thus giving way to the creation of iAd, Apple’s debut mobile advertising platform. The mobile web will never be the same again.

The Singapore-based mobile content developer, Suvvo has just launched a new Content Management System that allows users to build dynamic mobile pages and sites for web-enabled mobile devices without programming knowledge, or complex integration processes.

With the recent boom in mobile Web users, British and European markets are eager to capitalize on these mobile trends by employing the means to measure their impact effectively and dynamically, approaches which haven’t been possible.

Until now…

European company Xtract, innovator of social advertising intelligence announced that it has closed its series B round of funding from “leading early-stage technology investors” Creandum, Eqvitec Partners and InnovationsKapital.

Such funding is evident of the eager interest Venture Capitalists have shown towards excavating social web data in an effort to jump on the mobile band wagon.

It also gives Xtract a financial boost towards expanding its market outside Europe.