Mobile Advertising News & Articles

Sure, Android is king of the worldwide hill as the most used mobile platform. But iOS is laughing all the way to the bank. A new report from Opera Mediaworks indicates that the iPhone has retaken the lead for traffic volume, while iOS continues to be on top overall for traffic and for making money. 

When Google talks about digital marketing most people likely think of its AdWords technology and search ads. As such, the main topic of Susan Wojcicki, Google's SVP of adertising, at the AdTech conference was YouTube's TrueView technology and how it tracks for the success of the AdWords Enhanced Campaigns roll out.

Want to have a voice conversation with a mobile ad? Nuance Communications thinks you do, and this week released its new Voice Ads. 

The BYOD (bring your own device) trend is the most popular corporate mobile computing initiative according to “Mobile Commerce: State of the Market,” a new report from Mobile Commerce World and InformationWeek.

As Twitter continues its inevitable path towards IPO -- expected to happen in the next year or so --predictions of advertising spending on Twitter for this year will undoubtedly help its initial share price.

If anyone had any doubt about the importance of mobile business, new research just released by digital marketing solutions vendor, IgnitionOne, would clear that up. According to the figures released today, paid search spend on both tablets and mobile phones went up 112% and 113% respectively.

Social media sites are quite adept at capturing information about us, and every update and added feature is usually a way to make this task easier. Google+ is no different, and the latest updates include larger cover photos and minor profile layout changes.

Mobile technology is a great “release valve” for what Vibes CEO and Mobile Marketing Association Chairman Jack Philbin described as the “balloon” of Big Data during the session “The New Mobile Playbook – Turning Big Data into Big Dollars,” at the Adobe Summit.

According to reports, blogging website Tumblr will be venturing into the mobile advertising market.

Software provider, Opera has announced Opera Mediaworks, a company subsidiary which provides advertising, content distribution and monetization for mobile devices. 

Last year, we reported that 4 out of 5 Facebook users have never bought a product or service as a result of advertising or comments on the social network site. Since then, social advertising’s effectiveness is still struggling. Today, a new platform aims to increase social ad’s relevancy and delivery.

Global revenue from mobile advertising should reach US$ 11.4 billion by the end of 2013, according to a new Gartner forecast. That figure is up from US$ 9.6 billion last year and is expected to total US$ 24.5 billion in 2016.

Digital marketing agency, Essence Digital has announced they've bought mobile advertising company Point Reach, with the goal of improving Essence’s overall mobile advertising capabilities and global reach.

Mobile advertising platform, InMobi has announced the acquisition of Overlay Media, a context aware computing company, in hopes of improving consumer reach.

Telecommunications continues to be the top industry advertising on mobile devices and automotive has seen the biggest year-over-year increase, at 574 percent. These are some of the findings in Millennial Media’s December edition of its Scorecard for Mobile Advertising Reach and Targeting, or S.M.A.R.T.