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Mobile Advertising News & Analysis

Google Adds Single View of Customer Reviews to Places

Google is upgrading its Google Place for Business service so users can collect everything their customers are saying about them online in a single, viewable place.

3 Tools to Monetize Mobile Content

What is the secret of success in mobile advertising? The traditional answer is banner ads. But up to 50 percent of clicks on mobile banner ads are accidental -- and the average click-through rate of display ads is just a fraction of a percent (0.1 percent)? Considering that more people are spending more time on their mobile devices, what can advertisers do to improve the outcomes of their mobile advertising campaigns?

Forrester Report on Mobile In-App Ads: Targeted Messages, No Disruptions

customer experience, Forrester Report on Mobile In-App Ads: Targeted Messages, No DisruptionsFor Smartphone and tablet users, the love affair with their apps is something that can’t be disrupted. 

If you’re a mobile marketer, that kinda stinks.

Twitter, Eager for Mobile Heft, Buys Mobile Ad Exchange MoPub

Twitter, on the road to an IPO, has been buying or implementing ways to make money as fast as it can. Now, the micro blogging juggernaut has acquired mobile advertising exchange MoPub.

Improve Mobile Ad Impact with Responsive Design

Responsive Design, mobile apps, mobile advertising The ResponsiveAds Responsive Design Format

Marketing isn't just about creating a worthwhile customer experience through engagement and conversation, it’s also about how well an ad is received by its targeted audience. This reception is often hindered when the ad isn't correctly displayed on a device's screen; a problem that can be easily fixed through responsive design.

IAB Report: Mobile Advertising Revenue Making an Impact

IAB IHS Report: Global Mobile Ad RevenueMobile isn’t just becoming the preferred computing device for many people, the field is becoming a good source of revenue for advertisers, according to a new report from IAB and IHS.

Small Businesses Missing Out on Big Mobile Opportunity

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Small businesses are facing a mobile challenge. While consumers are increasingly turning to their mobile devices to shop, share and socialize, small businesses seem reluctant to mobilize, making it harder for them to leverage their mobile audience.

Report: Mobile Users Want Value from Ads

Mobile Value Spectrum, mobile, mobile advertising, digital marketing From the report, Exploring the Role of Value in Mobile Advertising (source: Millward Brown)

What do mobile users expect from ads? A new study says that many mobile users want something of value in exchange for their attention.

The Future of Mobile Advertising is Built on Current Trends

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Do you know where the mobile advertising industry is headed? If you’re still trying to figure out which way the wind is blowing, you may want to hitch your wagon to Amobee. Its comprehensive mobile advertising solutions not only serve the largest mobile operators, publishers, and advertisers in the world, but it also provides a vast array of innovative technologies designed to deliver powerful analytics that can tell you what’s valuable to your customers. 

Opera Report: iOS Still King for Mobile Traffic, Monetization

Sure, Android is king of the worldwide hill as the most used mobile platform. But iOS is laughing all the way to the bank. A new report from Opera Mediaworks indicates that the iPhone has retaken the lead for traffic volume, while iOS continues to be on top overall for traffic and for making money. 

Google's TrueView Video Ads' Success Shows Promise of AdWords Enhanced Campaigns #adtechsf

When Google talks about digital marketing most people likely think of its AdWords technology and search ads. As such, the main topic of Susan Wojcicki, Google's SVP of adertising, at the AdTech conference was YouTube's TrueView technology and how it tracks for the success of the AdWords Enhanced Campaigns roll out.

Nuance Introduces the Age of Conversational Mobile Ads

Want to have a voice conversation with a mobile ad? Nuance Communications thinks you do, and this week released its new Voice Ads. 

Mobile Commerce Market Shows Continued Growth, No Consensus on Mobile Payment Methods

The BYOD (bring your own device) trend is the most popular corporate mobile computing initiative according to “Mobile Commerce: State of the Market,” a new report from Mobile Commerce World and InformationWeek.

Twitter Ad Revenues Approach US$ 1 Billion Pushed by Big Surge in Mobile Ads

As Twitter continues its inevitable path towards IPO -- expected to happen in the next year or so --predictions of advertising spending on Twitter for this year will undoubtedly help its initial share price.

Tablet, Smartphone Paid Search Spend Doubles on Higher Engagement Figures

If anyone had any doubt about the importance of mobile business, new research just released by digital marketing solutions vendor, IgnitionOne, would clear that up. According to the figures released today, paid search spend on both tablets and mobile phones went up 112% and 113% respectively.

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