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First it was Apple iAds, then
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When we talk about interactive marketing, we’re talking about marketing efforts that engage the user directly and, oftentimes, specifically. Whether it’s display advertising, search, mobile, email or social media marketing, these types of interactive engagement are becoming more popular and, as a result, better funded by advertisers.
And so it was written, on Thursday, April 8, Steve Jobs said, “…we think most of this mobile advertising really sucks,” thus giving way to the creation of iAd, Apple’s debut 