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Mobile Advertising News & Articles
By Barry Levine
| Friday Apr 19, 2013
Sure, Android is king of the worldwide hill as the most used mobile platform. But iOS is laughing all the way to the bank. A new report from Opera Mediaworks indicates that the iPhone has retaken the lead for traffic volume, while iOS continues to be on top overall for traffic and for making money.
By Anthony Myers
| Wednesday Apr 10, 2013
When Google talks about digital marketing most people likely think of its AdWords technology and search ads. As such, the main topic of Susan Wojcicki, Google's SVP of adertising, at the AdTech conference was YouTube's TrueView technology and how it tracks for the success of the AdWords Enhanced Campaigns roll out.
By Barry Levine
| Tuesday Apr 2, 2013
Want to have a voice conversation with a mobile ad? Nuance Communications thinks you do, and this week released its new Voice Ads.
By Dan Berthiaume
| Tuesday Apr 2, 2013
The BYOD (bring your own device) trend is the most popular corporate mobile computing initiative according to “Mobile Commerce: State of the Market,” a new report from Mobile Commerce World and InformationWeek.
By David Roe
| Thursday Mar 28, 2013
As Twitter continues its inevitable path towards IPO -- expected to happen in the next year or so --predictions of advertising spending on Twitter for this year will undoubtedly help its initial share price.
By David Roe
| Wednesday Mar 27, 2013
If anyone had any doubt about the importance of mobile business, new research just released by digital marketing solutions vendor, IgnitionOne, would clear that up. According to the figures released today, paid search spend on both tablets and mobile phones went up 112% and 113% respectively.
By Anthony Myers
| Thursday Mar 7, 2013
Social media sites are quite adept at capturing information about us, and every update and added feature is usually a way to make this task easier. Google+ is no different, and the latest updates include larger cover photos and minor profile layout changes.
By Dan Berthiaume
| Wednesday Mar 6, 2013
Mobile technology is a great “release valve” for what Vibes CEO and Mobile Marketing Association Chairman Jack Philbin described as the “balloon” of Big Data during the session “The New Mobile Playbook – Turning Big Data into Big Dollars,” at the Adobe Summit.
By Katie Ingram
| Wednesday Mar 6, 2013
According to reports, blogging website Tumblr will be venturing into the mobile advertising market.
By Katie Ingram
| Monday Feb 25, 2013
Software provider, Opera has announced Opera Mediaworks, a company subsidiary which provides advertising, content distribution and monetization for mobile devices.
By Marisa Peacock
| Tuesday Feb 19, 2013
By Dan Berthiaume
| Thursday Jan 17, 2013
Global revenue from mobile advertising should reach US$ 11.4 billion by the end of 2013, according to a new Gartner forecast. That figure is up from US$ 9.6 billion last year and is expected to total US$ 24.5 billion in 2016.
By Katie Ingram
| Tuesday Jan 8, 2013
Digital marketing agency, Essence Digital has announced they've bought mobile advertising company Point Reach, with the goal of improving Essence’s overall mobile advertising capabilities and global reach.
By Katie Ingram
| Tuesday Jan 8, 2013
Mobile advertising platform, InMobi has announced the acquisition of Overlay Media, a context aware computing company, in hopes of improving consumer reach.
By Barry Levine
| Friday Dec 21, 2012
Telecommunications continues to be the top industry advertising on mobile devices and automotive has seen the biggest year-over-year increase, at 574 percent. These are some of the findings in Millennial Media’s December edition of its Scorecard for Mobile Advertising Reach and Targeting, or S.M.A.R.T.