Mobile Analytics News & Articles

The mobile application marketplace is booming and competition is tough. Making sense of the action via mobile analytics is critical and analytics vendor Flurry (news, site), has just announced a new release, introducing enhanced demographics, segmentation and time-based analysis.

It’s not difficult to track social media marketing efforts, but I haven’t seen many organizations doing it well. Here's a four step approach to social media campaign monitoring.

Well, it looks like Web analytics is making the headlines just about everywhere this year. Australian startup Effective Measure, for example, just raised US$ 4 million in a first round of funding from Rho Ventures.  

The whole analytics thing is making a huge statement this year, not only on the Web, but on mobile devices as well. A mobile analytics firm called Flurry is one example—the company just landed US$ 7 million in a Series B round of financing. Let's check them out:

The latest report to come from analyst firm CMS Watch (news, site) is one that will grab the attention of those who want to understand who is visiting their site and what they are doing while they are there. We suppose that includes just about everyone then. Or at least it should.

The CMS Watch Web Analytics Report 2009, is an analysis of 20 web analytics firms against twelve potential use cases. What they found was that mobile and video analytics vendors are offering a variety of solutions to track the usage of video and mobile more closely, but there's still work to be done.