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Mobile Apps News & Analysis

Could LifeLock Security Fail Happen to You?

If you think your business has secure apps and robust data security policies, rethink your confidence. Because breaches happen. And not everything is 100 percent secure all the time.

At least it wasn't for LifeLock. The Tempe, Ariz. identity theft protection service provider that disclosed late Friday that one of its popular apps did not meet industry security standards — and all information with the app will be deleted.

Marketers: Make Mobile Ads More Relevant, Compelling

customer experience, Breaking Through the Mobile Haze with Relevant Ad Strategy

Organizations that advertise in mobile using a comprehensive mobile-first strategy rather than waiting on flashy technology to do the trick will win, according to new research by Forrester.

The report, Mobile Advertising: It's Time To Get Personal, claims marketers are not delivering when it comes to mobile advertising.

Without mobile-first marketing, organizations miss the opportunity to make their ads effective, said report author Jennifer Wise, a Forrester Research analyst focused on mobile marketing.

"Your mobile customer turned to his phone in that moment to do something else, whether it was to entertain himself with Candy Crush, get directions or read an article," Wise said. "Since you are 'borrowing' from this experience with your ad, that ad has to be respectful of the experience and compelling enough to get them to switch gears and focus on your brand. This means they require a new level of integration and relevancy."

Making the Most of Dynamic Tag Managers

Solving chaos in complexity usually requires a solution that provides refinement. In automobiles, for example, fuel injection enables more refined gas and air mixtures needed to improve vehicle performance while meeting government standards for emissions. 

For digital marketing, tag management systems are becoming that refining element for better performance while meeting immediate needs.

Tag management systems have been available as long as web analytics has relied on JavaScript tags. But over the past few years — with more devices connected online, more ways to market messages and growing customer access through multiple devices — marketers need more tags to measure the health of a campaign.

Google Exec Maps Mobile Tools Strategy

Thumbnail image for mobilemarketing.jpg

Google's product management director laid out plans yesterday for powerful tools to blend information about its users with the goals of marketers as customers move between fixed and mobile devices.

Speaking at the Mobile Marketing Strategies Summit in San Francisco, Seth Sternberg laid out the two key challenges facing mobile marketers and some of the ways Google is addressing them through projects still in development. In some cases, the 100 marketing pros present were invited to sign up for the trials.

Google, of course, is competing with Microsoft and many others to find new ways to engage mobile users. Officials of LinkedIn,  Facebook and other networks also spoke at the conference to outline their strategies for building engagement. As more social media users move to mobile, apps are becoming increasingly important.

Will Ephemeral Communications Make Delete the Default?

shutterstock_135744803.jpgHow big is your digital footprint? Think beyond the blog posts and Amazon reviews, social media status updates and Reddit comments. Your role in the digital world is more than the songs you download on iTunes, the movies you watch on Netflix and the photos you upload on Instagram. Your digital mitochondria are fueled by the habits you've developed since you got your first computer or feature phone. 

If you're anything like me, it pained you to toss all the AOL chats you saved from college. You may dread upgrading your phone over fears of losing all those text messages or push SMS notifications. When you think about the amount of stuff stored or otherwise archived on our digital devices and on the interwebs, it's amazing more of us haven't been blackmailed. It's enough to make you think that not everything we do is worth its half-life.

How Apps and Social Media Will Color Black Friday

Black Friday Deals + the Role of Apps, Social Media Social media and mobile applications reportedly have an outsize influence on shopping behavior -- and many companies have shaped their online experiences accordingly in the last few years. Now shoppers and retailers are both looking to the next stage in this evolution. Marrying online and offline experiences maybe the key, according to reports from Adly and Cisco.

How to Optimize Mobile for Holiday Purchases [Infographic]

shutterstock_160053263.pngOnly nineteen more days until Cyber Monday — the day when customers, hungover from Thanksgiving meals and recovering from Black Friday brawls, go online to finish (or for some, start) their holiday shopping. Each year the competition to offer the best prices gets tougher. Those who are able to optimize their mobile channels will be the most successful.

Mixpanel Debuts Mobile In-App Survey Platform

Mobile and web analytics provider Mixpanel has added a mobile survey platform that it claims makes things easier for both the marketers analyzing survey results and the users taking the surveys. Today it launched Mixpanel Surveys — free for existing People Analytics product subscribers — which it says allows anyone inside an organization to quickly create, target and send mobile surveys directly to people as they use an organization's app. 

Mobile Enterprise Report: iOS, Document Editing Dominate

social business, Mobile Enterprise Report: iOS, Document Editing Dominate

Microsoft knows it. It's catching on to the "explosion." And many other enterprises are, too.

Mobile is booming in the enterprise, and those who have BYOD policies, mobile security efforts in place across the enterprise and employees who are empowered with mobile capabilities are thriving.

Is Your Mobile Site More Responsive than the Fortune 100?

Struggling to keep up with the changing mobile landscape? Do you feel like if you just had the resources of say, a Fortune 100 company, you'd be more equipped to optimize your website for a mobile audience? Perhaps you should reconsider. A new report shows that despite the sizable budgets and big brand names of these companies, very few have aligned their mobile websites alongside mobile marketing best practices. 

Forrester Report on Mobile In-App Ads: Targeted Messages, No Disruptions

customer experience, Forrester Report on Mobile In-App Ads: Targeted Messages, No DisruptionsFor Smartphone and tablet users, the love affair with their apps is something that can’t be disrupted. 

If you’re a mobile marketer, that kinda stinks.

Web and Mobile Interest Group Emerges from W3C to Further Mobile Web Initiative

Mobile Enterprise,In Mobile Device World, Web Interest Group Emerges

Everyone’s on the move these days -- the mobile Web movement that is. The World Wide Web Consortium (W3C) is, too, and is adding more depth to its mission for increased Web technology for mobile apps.

SharePoint and Office 365: Enterprise Mobile Evolution

Mobile enterprise, social business,SharePoint and Office 365: Enterprise Mobile EvolutionJust a year ago analysts were saying that SharePoint was failing in supporting mobile, and now Microsoft is releasing Android Apps for SharePoint. A lot has changed since the release of SharePoint 2013.

Worried About Mobile App Security? Citrix Launches Worx App Gallery to Help Out

Worx App Gallery, mobile apps, security, citrixEnsuring the security of mobile apps ranks at or near the top of any IT department's master list of Things to Worry About. To address this worry, Citrix launches Worx App Gallery to provide enterprise-ready mobile apps that are verified for security and policy, and managed through Citrix XenMobile. 

Google Analytics Introduces Google Tag Manager for Mobile Apps

customer experience: Google Tag Manager for Mobile Apps

Google Analytics has announced a mobile apps management feature designed to improve mobile capabilities for developers.

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