Mobile Commerce News & Articles

To say that living without cash has been the stuff of legend would be an exaggeration … but only a slight one. And the reality may come sooner than we think.

The BYOD (bring your own device) trend is the most popular corporate mobile computing initiative according to “Mobile Commerce: State of the Market,” a new report from Mobile Commerce World and InformationWeek.

Marketers can no longer rely on flashy apps to attract the interest of mobile consumers, according to a new survey from Siteworx. Results of the “2013 State of Mobile Features and Functionality Report” indicate that mobile shoppers prefer websites to apps and desire ease of use and speed, among other findings.

Mobile shopping appears to have a bright future, according to a new study from global research consulting firm Latitude. Sixty-three percent of survey respondents -- who were all mobile phone users in the US and UK with at least some exposure to mobile shopping -- expect to do more shopping on their mobile device in the next couple of years, and that’s just the beginning.

This week the mobile enterprise offers benefits, increase reports of mobile commerce and worldwide sales of smartphones.

Today, we're catching up on recent reports, studies and white papers that seek to enlighten us about searching the mobile web, web advertising via YouTube and other online portals, as well as the hashtag rivers that connect people with the news.

You're behind the curve if you haven't been working on a mobile strategy. Consider this: the mobile sector is a US$ 850 billion global market and will comprise 62% of the total telecom market in 2010 (IDC study, Worldwide Mobile Trends: Steady Subscriber Growth, the Proliferation of Applications, and the Mobile Internet ). Or this: more than one half of internet users worldwide used a mobile device for part of their shopping activities in December 2009 (Mobile Shopping Takes Hold Worldwide - eMarketer).

But before you circle the strategy and tech wagons, step back and think about how you really need to approach this channel. Need help? Read on.