Mobile Content News & Articles

My, how content strategy evolved during the past 12 months. In 2010 we spent our time talking about what content strategy was, while in 2011 we spent our time putting content strategy into action and then we kicked the tires and tried to figure out what made it work well, and what makes it fail. While digging through the archives, we uncovered a few common themes for content strategy in 2011.

The mobile web holds enormous potential for business success. From the perspective of customer engagement, customer service and increasingly for commerce, its role within a business’s overall online strategy is continuing to grow.

However, despite investing a lot of time and money in mobile web strategy, many organizations aren’t yet reaping the full benefits -- and there are several common reasons why. Here are three of them -- and some suggestions for how you can avoid them.

Content strategy as a discipline existed for many years, but this year we started seeing the interest in this practice peak, as organizations started to realize its importance. Not just how content is managed, but all the elements that are involved in the process -- authoring, publishing and sharing. We investigated the strategies that can help companies understand the ways content drives your brand, communications and influence your customers. Here are the top five lessons learned.

Thanks to the folks at Smashing Magazine, we now have an in-depth report highlighting trends in mobile design and a map to help us plan for the road ahead.

There's no need to underline how bad the recession has been for SMBs. But there's light at the end of the tunnel as IDC predicts spending on IT is set to grow this year. Meanwhile, IBM is trying to grab the SMBs Microsoft has annoyed by discontinuing the Windows Essential Business Server.

The Mobile World Congress in Spain has only just opened and already news is just busting to get out. Oracle (news, site), for example, has just announced the release of its upgraded Database Lite, a solution that enables the deployment, development and management of applications for mobile and embedded environments.

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

• E-mail and Texting are on Generation Y's Most Wanted List
• SharePoint Steps Up Social Aspects of Enterprise Software
• Reputation Management Tips From Google
• WordPress Blogs Get Mobile-Friendly

Platformic (news, site) helps keep your company site up-to-the-minute by allowing content to be added from wherever you are.

If anyone was in any doubt that competition in the mobile web market is really beginning to heat-up, then yesterday’s release of three new widgets by Nokia (news, site) that will convert web code and scripts created on PCs into mobile applications will fix that.

Possibly concerned that it might be losing out in the battle to win the hearts -- and pockets -- of a market that is increasingly looking to the mobile web, Nokia is hoping these widgets will attract web developers to extend content to the Nokia platform.

Memopal is an Italian company with a smart way for you to share files, images and video stored on your desktop rapidly using your smartphone.

The World Wide Web Consortium (W3C) (news, site) is back at work, this time developing best practices for the development and delivery of web applications on mobile devices.

Developed by the Mobile Web Best Practices Working Group as part of the Mobile Web Initiative, each best practice is intended to be a possible measure towards "the goal of providing as rich and dynamic an experience as possible on a mobile Web browser."

On the whole, the best practices relate to the appropriate technologies and techniques to use for managing a Web application's data. Here's a glimpse into some of the recommendations made by the working group.

Mobifusion, a mobile apps developer in the mood to promise the entertainment world to its users, has just released the latest version of its multimedia platform.

Mobiviewer 2.5 reportedly improves both the viewing and reading experiences on mobile phones and includes a slew of additional nifty and bite-sized “snacks” like an icon-based UI, audio plug-ins, and instant photos and graphics. Sounds pretty tasty to us.

For anyone who has worked the tough end of newspaper reporting, or editing, and whose deadlines are always “yesterday”, Nstein's v4.1 (Mojo) of its Web Content Management System could be a godsend.

As a specialist provider of solutions in the online media and web publishing world, by adding WCM Mojo to v4.0, Nstein (news, site) is going make a lot of friends.

With your Mojo running, time-sensitive workers in both the print and online industries will no longer have to blank angry mobile calls from HQ, but instead, using a smart-phone and the new mobile back-office version of v4.0, send, edit and even publish content on the run.

Web sites and web applications have come a long way in the last 10-15 years. With technologies such as dynamic HTML, JavaScript and broadband connections, we have seen amazing web applications in recent years.

However, on the mobile platform, browsing the web leaves a lot to be desired. Today's websites, even those that have launched 'mobile' versions, have a long way to go if they desire to be more usable by mobile users. This is the conclusion of a deep analysis by usability expert Jakob Nielsen. He described his experience conducting his research as "cringeworthy" for users and researchers.

Last time we covered Skyfire, those who wanted to browse the Internet on their phones in the same way as on their PCs had to sign up on a waiting list.

Well, now you can kick that wait time to the curb, because Skyfire has upped its game and left private beta. It is now available to anyone in the U.S. with a phone running on Windows Mobile, and it’s still absolutely free.

One of Skyfire’s new features — Super Bar — acts a lot like Google Chrome’s Omnibox with its auto-suggest and search capability in one address bar.