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Mobile Optimization News & Analysis

Survey: Mobile Optimization Excites Digital Marketers

More than four in 10 (43 percent) digital marketers participating in a recent Econsultancy/Adobe survey selected mobile optimization as the most exciting opportunity of 2013.

Opportunities and Challenges of Mobile Websites

2012 has been continually claimed as the “year of mobile.” After four (arguably five if you count the 4S) generations of iPhone, three generations of iPad and numerous generations of Android smartphones and tablets, you would think it’s safe to say this is a trend well worth creating a dedicated content and marketing strategy for.

WEM: 8 Ways to Mobilize Landing Pages

In the past two years since we reported on the Ten Best Practices for Website Landing Pages, the dynamic of the web has shifted. From mobile websites to mobile applications accessed by a variety of mobile devices, the traditional rules that govern landing pages has also evolved.

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