Mobile Web News & Articles

The mobile web is growing up. ClickTale, who just last year introduced ClickTale Mobile has evolved the mobile usability and analytics program into ClickTale Touch, which allows businesses to view their mobile customers’ “True-to-Life User Experience."

Marketers can no longer rely on flashy apps to attract the interest of mobile consumers, according to a new survey from Siteworx. Results of the “2013 State of Mobile Features and Functionality Report” indicate that mobile shoppers prefer websites to apps and desire ease of use and speed, among other findings.

If you've been reading anything about web experience management lately, you’ll have come across the phrase “mobile first” -- the process of designing, creating and delivering content with mobile device compatibility in mind.

Website building, software as a service, company Basekit, has added a mobile site builder to its website design platform, which will give both large and SMB’s the tools to create a fully functional mobile website.

If you think about it, the best way to gauge the user-friendliness of a mobile website is to visit a couple of sites on your smartphone and take notes. Is the site highly readable within the four small walls of your phone? Are you torturing your fingers with too many clicks, pinches and taps to get to that important piece of information?

According to a new report from web development platform provider Netbiscuits, smartphones are clearly the most popular means of mobile web access across the globe.

Mobile technology is evolving from a niche consumer engagement channel to the primary means customers utilize the Internet, according to Ian Truscott, VP of Marketing at SDL. Truscott explained how mobile is changing and businesses need to change their strategies with it during “Why Do You Need to do Mobile Now and How Do You Justify It?”, a session at today’s Gilbane Conference in Boston. 

Microsoft is promoting the new software developer kit (SDK) available for the IE10 browser as containing an emulator that allows testing of sites on the Windows Phone 8 platform. Microsoft says this functionality will help IE10 sites provide the same experience on mobile devices running Windows Phone 8 as they do on PCs and other devices.

Content on 10-inch tablets is mostly shared by email, while content on mini-tablets and the iPhone is more often shared through Facebook. That’s one of the findings of a new report about Content Consumption on the Touch Web.

Curious about who’s responding to your mobile ads the most? New research from RadiumOne suggests that it’s those within the 18-34 age range. Dubbed Generation C by Nielsen because of their connectivity to each other and content through multiple devices, this age group is one of the most coveted groups, but have proved hard to capture. Could mobile be the key to getting their attention?

How well are businesses using mobile phone technology? A new report from Forrester says things aren't great yet -- but they're improving.

Today, Trilibis releases a new mobile development platform, integrated with Salesforce, and ready for the enterprise.

The World Wide Web Consortium (W3C) has released an updated version of its “Standards for Web Applications on Mobile.” The document summarizes the many technologies developed by the W3C that developers can use to add mobile capabilities to a website.

Think you have your finger on the pulse of mobile? You have a BYOD policy (or not). Your organization invests readily in Apple iPads and iPhones. Your website employs responsive design. But do you really know how mobile browser usage is driving changes within the enterprise?

If you haven’t optimized your website for mobile traffic yet, you are likely missing a big opportunity to market to prospects and strengthen engagement with your current customer base. So the question becomes, what are you doing to optimize your mobile website?