Mobile News & Analysis
| Wednesday Apr 23, 2014
For those whose only association with IBM's Watson is its $1 million win on Jeopardy, that could be about to change. IBM announced Tuesday that it will partner with digital retail developer Fluid to turn Watson into ... a personal shopper.
Unfortunately you won't see Watson trying on lipstick in the aisles of your local shopping mall any time soon, but Watson will power Fluid's shopping advisor to offer personalized shopping tips.
| Tuesday Apr 22, 2014
I love my mobile phone. Aside from helping me screen calls and serving as my primary phone these days, it is my lifeline when I'm away from my computer. Most often, its role as my connection to the world takes place when I am out running an errand or away from my hometown.
While my mobile phone is my lifeline to the world, it's very hard to do work on it. Sure, I can check email, review very short documents and manage my blog. But real work is a challenge. Most mobile applications are task-based and focused on providing a single feature very well.
If we want to move past this focused mindset to a world of true productivity, we have to give serious thought to an important question. What, if anything, do people really need to accomplish on their mobile devices?
| Monday Apr 21, 2014
Research by Cryptzone shows at least 36 percent of SharePoint users are breaching security policies — and another 9 percent admit they have no idea how to prevent sensitive information from being uploaded.
The study, conducted among attendees at Microsoft’s SharePoint Conference in Las Vegas in March, is a warning to organizations that it is essential to develop adequate information security policies. It further underscores how lack of such policies are putting business critical information at risk.
Earlier this month, Cryptzone, a provider of encryption solutions and identity and access management (IAM), was acquired by Medina Capital, an equity investment firm focused on the IT infrastructure sector.
| Wednesday Apr 16, 2014
Knock me over with a feather: A new survey shows a lot of people waste time at the office doing all sorts of things they shouldn't … including playing games, browsing social networks and looking for new jobs.
Last month, TeamViewer, a provider of remote control and online meeting software, asked 300 IT administrators to list some common behaviors of office workers and explain how those behaviors have affected both IT administration and the company’s bottom line.
The only thing surprising about the resulting IT Admin Behavioral Study is that the company described the results as surprising — and the fact that only 92 percent of IT admins report troublesome habits among office workers using company computers. Are the other 8 percent of IT admins ignorant or just naïve?
| Wednesday Apr 16, 2014
Mobile gives brands a significant opportunity to reach consumers on the go, but many haven’t been able to figure out the right way to deliver a quality mobile experience. A poorly designed mobile site can create a disjointed, confusing and cluttered experience which doesn’t foster brand loyalty or drive sales -- all important goals for brand marketers. It’s not just about creating a great desktop website and squeezing that onto a smaller screen. Brands need to think about mobile first design.
| Tuesday Apr 15, 2014
For businesses to really nail success in the mobile enterprise, the first thing they should probably realize is it’s not easy.
It’s one of IBM’s messages from its report, “The upwardly mobile enterprise: Setting the strategic agenda.”
How does your company interact with customers on mobile? How does it develop and deliver products and services via mobile? How does mobile apply to physical, human and digital capital?
“While there are always risks associated with the use of new technologies,” IBM concluded in its study, “we also see risks associated with not taking advantage of mobile capabilities as customers’ expectations grow, and new and emerging competitors achieve results in this space.”
| Monday Apr 14, 2014
You may think it's an oxymoron, but Gartner says it is possible to have a smart government. The temptation to be facetious is pretty strong here, but after initial skepticism, we found that what Gartner was talking about is 10 different technologies that can make government more efficient.
Smart governments, Gartner says, are governments that integrate information, communication and operational technologies across multiple domains, process areas and jurisdictions to generate “sustainable public value.”
By using these emerging technologies, which were identified at the recent Gartner Symposium/ITxpo in Dubai, the taxpayers should get some bigger bangs for their bucks.
| Friday Apr 11, 2014
Responsive web design emerged in 2010 as an option for businesses scrambling to deliver their websites across multiple devices. Though the approach is not new, some businesses still don't know what responsive web design entails and what value it provides. Here's a developer's introduction to the basics.
| Friday Apr 11, 2014
And now, the news. Google gets Smart Lists, Sysomos integrates with Clarabridge, Bulldog gets Boosted, and 3CLogic goes 5.0.
Also in the headlines: multichannel contact centers get tips, addresses get corrected, reps need to know what they need to know, and Clari offers a new mobile sales productivity platform.
| Thursday Apr 10, 2014
If Microsoft’s CEO Satya Nadella thought he was doing iPad users a favor by offering them Office support, all he accomplished was opening up a great big can of worms called collaboration, prompting some to argue that SharePoint has had its day.
And while changes to Office don't equate changes to SharePoint, the iPad launch spurred on a broader discussion amongst critics of the faults with SharePoint's mobile collaboration capabilities.
| Wednesday Apr 9, 2014
Solving chaos in complexity usually requires a solution that provides refinement. In automobiles, for example, fuel injection enables more refined gas and air mixtures needed to improve vehicle performance while meeting government standards for emissions.
For digital marketing, tag management systems are becoming that refining element for better performance while meeting immediate needs.
| Tuesday Apr 8, 2014
Have you ever wondered how some corporate Twitter accounts make customer engagement look so effortless? Or how a marketer seems to be posting meaningful updates on Facebook while speaking at a user conference at the same time?
| Tuesday Apr 8, 2014
IBM doesn't intend on letting 2014 be a second consecutive year of mediocrity. That's why it is expanding mobile services associated with its MobileFirst business.
IBM identified mobile as a potentially big money markers at the launch of the MobileFirst business last year. On top of this week’s additions, which include multiple new services, it also promises to feed technology gained from recent acquisitions into the MobileFirst strategy.
| Monday Apr 7, 2014
Hey Procter & Gamble, you can keep that $15 prepaid card you tricked me into earning by buying $50 worth of your products. I've never had much talent for jumping through hoops. And frankly, a lousy $15 is too little of an incentive to force me to learn now.
Funny how a company that allegedly takes its love of its customers very seriously is still forcing them to use mail-in rebates — even for products they purchase online.
Oh, I gave it a try. I printed the rebate form, filled out my name and address, and even scrounged around for an envelope and a stamp. But when I realized I needed to cut the UPC codes from the boxes of all 10 products I purchased — and then write those same UPC numbers on the form — and then go back and print the receipt from my online purchase — and circle the prices of all the items in question — I gave up.
Who in this age of real time marketing, omnichannel experiences and digital everything has the time to be patient?
| Thursday Apr 3, 2014
Satya Nadella’s came close to calling for a return to Microsoft's founding principals during his keynote speech at the the company's Build 2014 conference in San Francisco yesterday. The speech by the newly appointed Microsoft CEO contained a lot for Windows lovers and mobile phone fans. But it also contained repeated pleas for developers to keep the faith -- faith in Windows specifically and Microsoft generally.
Nadella arrived at the conference facing a number of problems that have arisen from Microsoft’s previous lethargy in meeting new challenges, particularly the rise of mobile.