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Mobile News & Analysis

A Look Back: Digital Marketing Trends from 2013

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As we wrap up 2013, let's look back to see what made digital marketing news in the past 365 days or so.

From what we can tell, the biggest challenge that still remains is for digital marketers to show their worth. In fact, it's what keeps them up at night -- providing ROI to executives. 

Digital marketers and CMOs want a seat at the table where big business decisions are made. But executives want them to earn it. And with barriers like these, it's not easy. 

A Look Back: Mobile Enterprise Trends from 2013

Mobile enterpriseMobile enterprise trends gathered momentum in 2013 as the smartphone and tablet juggernaut rolled from the consumer space into the enterprises. Vendors tweaked their operating systems to be more enterprise friendly as the bring your own device (BYOD) concept knocked down more doors.

The increasing trend toward mobile business provides both entrepreneurs and hardware or service vendors with more opportunities. The reality is that anything you currently do on a laptop or desktop computer is or will soon be a mobile-enabled task. 

While 2014 will be headlined by the arrival of sleeker, curvier and more powerful smartphones, behind-the-scenes features will interest businesses and marketing. Smartphones offer — in increasing detail — a wealth of information about customer behavior, mood and location, allowing for new levels of tracking and interaction. 

Toss Your iPhone: Windows Phones Could Rule the Enterprise by 2015

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Despite iOS and Android's huge consumer mobile sales and the rise of bring your own device (BYOD) policies, Microsoft still has a shot at becoming the dominant force in mobile enterprise. 

Business connectivity, SharePoint and Office integration for Windows Phone 8 will earn it many friends in the enterprise. And Microsoft will place increasing emphasis on its mobile offering as the desktop market continues to stagnate. As sales rise, developers are returning to populate the app marketplace.

5 New Year's Resolutions for Digital Marketers

5 New Year Resolutions for Digital MarketersWe've all made new year resolutions and we've all broken them, but rather than idly imagining you can run an ultra-marathon by the end of the year without leaving the sofa, why not focus on some achievable, work-related goals? Here are five new year resolutions all digital marketers should bear in mind as 2013 draws to a close.

Can a New Mobile Enterprise Chief Reverse BlackBerry's Fortunes?

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Gartner may have told enterprises to ditch BlackBerry and consumers have largely turned their back on the company. But many enterprises move to a different, slower beat. So news of the company's new hire might keep them interested in the mobile vendor, at least for a while.

What can new hire John Sims, head of Global Enterprise Services, do to restore some lustre and plain old lust for BlackBerry's offerings? And what should CIOs and IT managers ask themselves before switching from BlackBerry to other solutions?

Fenestrae Offers New Way to Scan, Share, Edit Docs in Google Drive

Google Drive Supports Scanning in of Documents with Udocx Integration

Document digitization specialist Fenestrae has rolled out a Google Drive integration with its Udocx document scanning technology. The cloud-based document capture and processing service lets users scan, share and edit paper documents with the increasingly popular Google Apps for Business.

Twitter Nearby Could Create New Options for Local Advertisers

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Twitter is testing a new service called Nearby that will display geographically local tweets to users. It will allow a limited amount of local interaction and provide users the ability to search for tweets in a defined geographic area.

It could also give local business and marketers a boost, enabling them to target advertisements and offers to users in proximity to a business or event. The service mixes maps and tweets to identify local tweets.

Top Marketing Moments of 2013, Lessons for 2014

Brand Republic has highlighted its top marketing events of the year, covering the genius and perils of marketing and social media. Here are the lessons to be learned when it comes to engaging, selling or increasing your visibility on the web.

Some of the best marketing and social media moments of the year came from spur of the moment decisions or short-term windows of opportunity, proving that marketers and social media managers for businesses of any size always need to be ready to act. 

Internet of Things Growing Faster than Smartphones, Tablets, PCs Combined

While the exact form of the Internet of Things (IoT) is still nebulous, its size is not. According to new research from Gartner, it will include 26 billion units — excluding PCs, tablets and smartphones — by 2020. It will also have a global economic value of $1.9 trillion. 

4 Enterprise Software Drivers For 2014

Enterprise software spending will recover next year driven by the combined forces of cloud computing, data management, mobile applications and social business, according to new research from Gartner. 

Will Huddle Note App Hammer Another Nail in SharePoint's Coffin?

Huddle has just announced the general release of Huddle Note, a new iOS application that enables users to create content in the cloud, share it inside or outside the firewall and collaborate with other workers on documents — all from a mobile device. Taking all Huddle’s functionality into account,  the company's management claims it provides a viable alternative to SharePoint.

What You Need to Know about Enterprise Mobility for 2014

2013 was a banner year for enterprise mobility. In case you weren't keeping track or had an actual day job that kept you away from the day-to-day changes in mobility, here's a look at what you missed.

Mobile Connections in 2014: Flexible Smartphones, Other Technologies

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Mobile commerce has gone from a theoretical possibility to a practical imperative. Marketers don't have to look any further than the statistics from Black Friday to understand that.

But how you reach your customer on their smartphones is an ever changing game. Asian device makers are throwing curve balls with a flexible smartphone from LG headed west in 2014. That's just one of the new technologies — and questions — to consider.

Will Amazon's Fire smartphone finally burn bright? What crowd-funded gadgets could influence the market? And who will challenge Samsung as the dominant manufacturer?

Moxie Updates Chat, Email, Knowledge Spaces

Moxie Updates Chat, Email + Knowledge Spaces
Moxie Software, a provider of customer service software, has updated parts of its Spaces technology. The changes provide customer service agents access to things like instant messaging file uploads, mobile support and even real time language translation.

The Future of Digital Marketing: 8 Trends

Customer Experience, The Future of Digital Marketing: 8 TrendsThe success of today's marketing organizations is largely driven by their adoption of digital technologies to transform the business. As a result, the CMO and CIO need to work hand in glove to ensure marketing is enabled with the IT tools and processes to further engage with customers in an increasingly connected world. Whether it is with mobile, cloud or social technologies, marketers must embrace digital if they want to be relevant to today's customers. But this can only be achieved by working closely with IT to fulfill the goals of the business.

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