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Mobile News & Analysis

Adobe, Major Magazines Release New Industry-Standard for Digital Readership

As magazines go digital, how is readership measured? This week, Adobe, the Association of Magazine Media (MPA) and the American Association of Advertising Agencies (4As) is answering that question with the announcement of a new standard for digital magazine audience metrics.

Microsoft Will Buy Your iPad To Get People Trying Surface


We've seen Apple buying back old iPhones, now Microsoft will pick up your old iPad for $200 of store credit to help you try a surface tablet. With the new models due to be announced, that might not be such a crazy idea. 


Get Your Refresh Button Ready for Those iPhone 5C Pre-Orders


Apple's online store and telco sites will probably fall over at approximately 3.01AM EST on Friday as pre-orders go live for Apple's slightly less expensive, but more colorful iPhone variant. However, bargain hunters may want to hold off tapping that Buy button as you could save money elsewhere. 

Forrester: Recipe for Mobile Marketing Success Includes Big Helpings of Analysis

forrester research, mobile analytics, customer experience It seems obvious that objectives, measurement and analytics are required for any marketing channel, particularly one with as many variables as mobile. But nearly 40 percent of marketers have not even defined their mobile objectives, much less developed measurements for determining effectiveness. A new report from Forrester Research attempts to lay out how analytics can be used to accomplish what you want to accomplish in mobile channels. 

The Art of Banking: How Financial Services Approach Great Customer Experiences

Customer Experience,The Art of Banking: How Financial Services Approach Great Customer Experiences

During a recent conversation with colleagues from the Financial Services sector, one person challenged: “Is there really anything new and innovative for banking technology, or have we already seen it all?” The lively discussion led to a far more interesting and important question:

“Where are banks finding the inspiration and tools to drive customer-focused innovation?”

Apple Reveals Next Generation of 64-Bit iPhone, iApps Go Free


Apple took the fairly clever step of not livestreaming its iPhone event from its small HQ auditorium, leaving those tame press in the room to echo the company line to the world. Here's what went down at the Apple event.

AvePoint Timeline Enterprise Available for Microsoft Dynamics

With enormous amounts of customer data to manage and a business to run, it’s a constant balancing act for organizations. 

Thumbs Up for the New iPhone 5S, What Else Will Apple Unveil?


All the latest chatter points to fingerprint or some biometric recognition being the big feature, alongside iOS 7, in an otherwise bland update to the iPhone range. Is that, and the budget iPhone 5C model enough to get anyone excited?

iAPPS Debuts WebStore Express for Building eCommerce Websites

iAPPS Debuts WebStore Express for Building eCommerce Websites

Organizations looking to build responsive, mobile friendly shopping websites now have an option to do so with the iAPPS Webstore Express, a templated eCommerce site building model from Brideline Digital.

Opera Launches Coast as the iPad's Dream Browser


Opera has long been thinking smart about browsers, and its focus on mobile has now coalesced into Coast, a more natural approach to browsing on a tablet device. 

IDC: Smartphones Ship A Billion Units, Microsoft to See Maker Interest Decline

IDC: Smartphones Ship A Billion Units,  Microsoft to See Maker Interest Decline

Mobile phones of all kinds are rebounding, with strong growth in 2013 and with smartphone shipments exceeding one billion units for the first time in a single year. Windows Phone is solidifying its third-place position among mobile operating systems, even as non-Microsoft handset makers will likely become less interested. Those are key takeaways in the new mobile phone market forecast from industry research firm IDC. 

Samsung's Galaxy Gear Smartwatch Packs in the Apps, Arriving 25 September

Galaxy Gear smartwatch Whatever the high hopes for smartwatch technology, first impressions suggest the world isn't quite ready for Star Trek level tech yet, with another Android-based device failing to inspire as the Gear and S Voice technology offer limited interaction and camera capabilities.

Mobile Security For Businesses: Lookout Jumps Onboard

Mobile Enterprise, Mobile Security For Businesses: Lookout Jumps OnboardMobile users in business are worried about security. This much we know. A recent survey found that data loss was a greater concern to IT than malware (75% versus 47%). 

Apple Confirms iPhone 5S September 10 Reveal, As Android Goes KitKat Flavored


Remember Apple doubling down on secrecy, that really worked well didn't it, so let's all pretend that the September 10 iPhone and iOS 7 launch date is a shock. What is rather more surprising is Google's choice of flavor for the next Android version.

Microsoft Acquires/Licenses Nokia's Mobile Business and Patents For $7.2B

nokiarange.jpg Nokia and Microsoft finally tie the knot with some mighty farewell gift from Steve Ballmer, allowing Microsoft a formal lead platform for Windows Phone devices and its future mobile strategy. It also puts Stephen Elop in a strong position for the CEO role at Microsoft. 

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