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Mobile News & Analysis

Google Updates Gmail for iOS With Improved App Integration

 gmail_app_logo_ios.jpgGoogle seems to finally be getting up to speed with its iOS email app, with each update since the 2.00 relaunch adding valuable features. The latest 2.40 tweak adds direct links to other Google apps, and improves the attachments experience. 

Dynamic Document Vendor Seismic Releases App for Salesforce Content

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From the Seismic Web site

The information in the Salesforce platform is used on a daily basis by marketers and salespeople. This week, content creation vendor Seismic announced its app for Salesforce, so this much-requested information can be readily employed to generate brand approved reports, presentations and other useful material. 

How to Succeed at Mobile Content Management

Information Management, How to Succeed at Mobile Content ManagementRight now, many organizations are planning to dramatically increase their use of mobile-enabled content management (MCM) -- providing document management, imaging, workflow and other ECM capabilities to folks using mobile devices. Let's look into how to select, plan and roll out your MCM opportunities.

Web and Mobile Interest Group Emerges from W3C to Further Mobile Web Initiative

Mobile Enterprise,In Mobile Device World, Web Interest Group Emerges

Everyone’s on the move these days -- the mobile Web movement that is. The World Wide Web Consortium (W3C) is, too, and is adding more depth to its mission for increased Web technology for mobile apps.

Mobile Roundup, Apple iPhone Trade-Ins, Samsung Galaxy Gear and Note III Event Confirmed

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Apple is trying to make it easier to upgrade to the new iPhone with trade-in deals likely though Apple Stores while Samsung's new smartwatch is ticking down for a major launch event. 

Nokia's Surface RT Tablet to Crank Up the Power

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Whatever the pros and cons of launching a Windows RT tablet to a disinterested market, Nokia is on the case with more details on its Sirius prototype coming to light. Will a full Windows 8 version follow to spark greater interest? 

Four Ways to Instantly Join the Mobile Revolution

Customer Experience Four Ways to Instantly Join the Mobile RevolutionMobile usage is at an all-time high. And right now, at this very moment, your customers are on their smartphones looking for anything that will help them have a better brand experience with you. But the real question is: what are you, as a brand, doing at this very moment to connect to them?

Got Jobs? Top 15 U.S. Cities for Social Media

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Two years ago we examined the blurred lines that existed in job postings for social media managers and community managers. Now, a recent survey shows that social media is declining as a general job title as roles get more specialized to specific platforms. 

5 Ways to Make Your Content Marketing Campaign More Successful

As we wrap up our content marketing theme this month, it’s helpful to put some of what we’ve learned into perspective. While we can conveniently group content marketing strategies into two categories -- one for B2C and another for B2B, at the end of the day, it’s all about creating compelling experiences.

Social Media Briefs: Facebook Apps, Social Ads, and Hashtag Help

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Social media is a work in progress. This week, Facebook shows us that there's always room for improvement, while Yahoo makes a play for video and Twitter teaches us how to choose the right hashtag.

Apple's Champagne Gold iPhone To Start A Bling War?

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Smartphone makers can't boost processor speeds much faster without melting your phone, more RAM is too expensive to casually toss in, and cameras can only add so much, so where's the next selling point for high-end smartphones? Will a posh paint-job be enough to keep Apple selling iPhones? we'll find out soon enough. 

Apple Buying Transit App Maker Embark For A Better Maps Experience

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Apple is reported to be picking up yet another company in its battle to provide a competitive and comprehensive mapping service. Embark currently offers maps for New York, D.C., Boston, San Francisco and other areas. 

Evaluating Mobile Solutions: Mobile Website, Native Application or Responsive Design

Customer Experience, Evaluating Mobile Solutions: Mobile Website, Native Application or Responsive DesignWhile companies eagerly shell out thousands of dollars for an app’s development and launch, too often, they fail to evaluate all of their options and end up choosing one for every reason but the right reason -- resulting in a sub-par product. 

News Corp is Building its Own Ad Exchange

News Corp is Building its Own Ad ExchangeOrganizations that want to target Wall Street Journal, New York Post or The Times UK readers online will now have to go directly through a News Corp owned advertising exchange, it has been announced.

3 Tips to Make Mobile Lead Generation More Effective than Desktop

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If you’ve been ignoring mobile as a marketing channel, chances are you’re missing out on a ton of leads.

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