Content Management Matters ™

Mochila is at it again. The one-stop, all things media, online marketplace has added the Guardian News & Media to their long list of media partners.

While Guardian News & Media will syndicate multi-media content from their Web site, Guardian.co.uk, Mochila members will get more options from which to shop for content, photos, videos and more, thus expanding the Guardian's reach globally. And as a bonus, the Guardian will have the privilege of being Mochila's premier UK content provider offering multi-media content from their Web site.

Further proof that innovation breeds more innovation, Reuters has announced that it's making news content available to the developer community through the use of a non-commercial API. The service will be offered via Reuters Lab, a test site where Reuters can showcase some of their latest product innovations and developments and where users can discover, use and comment on products and services still in progress.

Mochila, global online media marketplace innovator has launched Video Player 2.0. Poised to deliver "multiple, related videos revolving within the same player", it aims to be an asset to those looking to improve user engagement and sustainability.

With the ability to support full-screen displays, pre-roll and translucent overlay advertising, audiences are sure to revel in engaging, high-quality videos, while publishers benefit from a free ad-supported video tool for building their business.

Mochila, the first global online media marketplace for text, photo and video content, and Pringo, the leader in empowering online communities are cooking-up sharp new ideas for the next generation of online media.

Getting content to go where it needs to go is what has made Mochila so darn successful. With more and more partnerships emerging everyday, Mochila serves the needs of content owners, content distributors and advertisers by building "relevant and engaging experiences for audiences."

With more than 100 million impressions logged in by January 2008, Mochila, the first global online media marketplace for text, video and photo content is poised to reach 1 billion impressions a month by Summer 2009. With more than 3500 active suppliers of content, Mochila has what publishers need -- quality content that is cost-effective, core technology that is cutting edge and logistics that make the process of selling, buying and earning easy.

Faster than you can say British Broadcasting Corporation, Mochila has announced their newest endeavor.

Mochila, the first global online media marketplace for text, photo, and video content is now partnering with Broadcast Interactive Media (BIM), the leading provider of locally-focused Web solutions for television and radio broadcasters.

Through this partnership, BIM will provide Mochila’s high-quality rights-managed content directly to TV and radio stations in the 120 markets served by BIM.

In case you failed to notice, Mochila, the first global online media marketplace for text, video and photo content, is taking over the world.

Its chronology of partnerships is getting too long to list, but trust me, it's distinguished enough to include big names like Reuters, Clickability and Citizen Image, among others.

Add an English accent to the mix and you've got their latest affiliation. BBC Motion Gallery, the footage licensing division of the BBC’s commercial arm, BBC Worldwide, has announced that it will distribute its content globally to the over 3,500 members of the Mochila marketplace.

Mochila Sees the Power of Syndication

Mochila is again on the move. The online media marketplace for text, photo, and video content just introduced an application programming interface for Syndication.

This API gives publishers the ability to automatically connect their content management and web publishing systems to Mochila’s high-quality rights-managed content.

Members have the option to customize real time feeds through this open standards XML-based API using multiple parameters including keyword, category, byline, and source.

By connecting with Mochila’s API, members have the potential to provide millions of their monthly visitors with enhanced search functionality that includes relevant information from the Mochila content database.

The first publisher to take advantage of this new application is Farlex, Inc.

Known for its TheFreeLibrary.com and TheFreeDictionary.com sites, Farlex has begun to integrate with Mochila and use the Mochila API to enhance the content experience for its users.

Mochila is certainly making it easy for publishers to acquire "high-quality content" – and is just another way Mochila has demonstrated its dedication to evolving and challenging the traditional way of syndicating content.

As you may remember, Mochila, the first global online media marketplace for text, video, and photo content ended 2007 with a bang announcing a number of new partnerships and services. This left us to ponder their continuing success in the New Year.

Well, we didn't need to ponder too long.

Mochila has been chosen by AlwaysOn as one of the OnMedia 100 Winners. They were celebrated for their "success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation."

If ever there was a Best Year Ever, Mochila's having it.

In August, Mochila -- the first global online media marketplace for print, video, and photo content -- joined forces with Clickability, a leading content management platform.

In September, Reuters became a premier content provider. And Belo, one of the nation’s largest media companies, followed suit as a premier content syndicator.

Not to be outdone, Citizen Image, a user-generated “photojournalist” firm, joined Mochila as yet another premier content provider in October.

We're well into our last month of 2007, and Mochila has announced still more partnerships and services. Frankly, I don't know how they do it.

Mochila, the online marketplace for high-quality syndicated media, announces a partnership with widget provider Gigya to add new distribution features to its network.

The new tie-in will enable Mochila users to utilize Gigya's Wildfire technology to distribute content in widget format.

Gigya is already partnered with numerous content providers including MetaCafe, Gaia, and c|net amongst others. These widgets enable viral connectivity between available content and the other half of Gigya's partnership family, which consists of just about all of the popular social networks.

One-click posting functionality lets Gigya users share content without leaving the content provider's site. Moreover, the widgets are particularly designed with a view to viral distribution.

Have a butcher's at this one, and you will get the picture:

If you are already part of the Mochila marketplace, grab a widget and spread the love!

Citizen Image, a user-generated "photojournalist" firm, has just joined Mochila as yet another premier content provider.

We always thought the term "premier" had something to do with being either first or exclusive. In Mochila's case, the title has little significance in either respect. Somebody should mail a dictionary in the company's direction.

In any event this most current partnership -- building upon recent liaisons with Reuters and Belo, also premier content providers -- is supposed to demonstrate how Mochila is changing the online content syndication or advertising marketplace or some similar thing.

Citizen Image will participate in AdMatch, which enables online publishers to both buy and syndicate content at no cost, in exchange for a percentage of the accompanying ad revenue.

CEO Keith McAllister of Mochila calls the Citizen Image relationship "a tremendous step towards the growth of our photo library [...] indicative of the demand for all forms of content, professional and user generated."

Bellissimo!

Belo Corp., one of the nation’s largest media companies, joins the fast-growing Mochila network as a premier content syndicator.

Last month we reported that Mochila, the first global online media marketplace for print, video, and photo content, announced a partnership with Clickability. This development created "a broader distribution channel for client content" and "an outlet to earn money via Mochila’s innovative AdMatch program."

With access to Clickability's clients, including NBC, CNN, Editor & Publisher, and the Wall Street Journal, who would have thought the pot could get any sweeter?

Here's a big lesson for us: the pot can always get sweeter. On Monday Mochila announced that Reuters, the global information company, has joined as one of its premier content providers.

The online marketplace, where publishers, editors and advertisers shop for quality content, just got a boost.

Mochila, the first global online media marketplace for print, video, and photo content, has announced a partnership with Clickability, a leading content management platform.