Mochila News & Articles

If ever there was a Best Year Ever, Mochila’s having it.

In August, Mochila — the first global online media marketplace for print, video, and photo content — joined forces with Clickability, a leading content management platform.

In September, Reuters became a premier content provider. And Belo, one of the nation’s largest media companies, followed suit as a premier content syndicator.

Not to be outdone, Citizen Image, a user-generated “photojournalist” firm, joined Mochila as yet another premier content provider in October.

We’re well into our last month of 2007, and Mochila has announced still more partnerships and services. Frankly, I don’t know how they do it.

Mochila, the online marketplace for high-quality syndicated media, announces a partnership with widget provider Gigya to add new distribution features to its network.

The new tie-in will enable Mochila users to utilize Gigya’s Wildfire technology to distribute content in widget format.

Gigya is already partnered with numerous content providers including MetaCafe, Gaia, and c|net amongst others. These widgets enable viral connectivity between available content and the other half of Gigya’s partnership family, which consists of just about all of the popular social networks.

One-click posting functionality lets Gigya users share content without leaving the content provider’s site. Moreover, the widgets are particularly designed with a view to viral distribution.

Have a butcher’s at this one, and you will get the picture:

If you are already part of the Mochila marketplace, grab a widget and spread the love!

Citizen Image, a user-generated “photojournalist” firm, has just joined Mochila as yet another premier content provider.

We always thought the term “premier” had something to do with being either first or exclusive. In Mochila’s case, the title has little significance in either respect. Somebody should mail a dictionary in the company’s direction.

In any event this most current partnership — building upon recent liaisons with Reuters and Belo, also premier content providers — is supposed to demonstrate how Mochila is changing the online content syndication or advertising marketplace or some similar thing.

Citizen Image will participate in AdMatch, which enables online publishers to both buy and syndicate content at no cost, in exchange for a percentage of the accompanying ad revenue.

CEO Keith McAllister of Mochila calls the Citizen Image relationship “a tremendous step towards the growth of our photo library […] indicative of the demand for all forms of content, professional and user generated.”

Bellissimo!

Belo Corp., one of the nation’s largest media companies, joins the fast-growing Mochila network as a premier content syndicator.

Last month we reported that Mochila, the first global online media marketplace for print, video, and photo content, announced a partnership with Clickability. This development created “a broader distribution channel for client content” and “an outlet to earn money via Mochila’s innovative AdMatch program.”

With access to Clickability’s clients, including NBC, CNN, Editor & Publisher, and the Wall Street Journal, who would have thought the pot could get any sweeter?

Here’s a big lesson for us: the pot can always get sweeter. On Monday Mochila announced that Reuters, the global information company, has joined as one of its premier content providers.

The online marketplace, where publishers, editors and advertisers shop for quality content, just got a boost.

Mochila, the first global online media marketplace for print, video, and photo content, has announced a partnership with Clickability, a leading content management platform.