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Are You Managing Your Global Content Properly?
By Marisa Peacock in Web Content on Aug 22, 2008
Gilbane has released a report that any organization catering to the global community needs to have a look at. It’s entitled Multilingual Communications as a Business Imperative: Why Companies Need to Optimize the Global Content Value Chain — don’t be swayed by the less-than-captivating and very long title. It’s chock full of qualitative research on how global businesses are creating, managing and publishing multilingual content. The short answer is that they’re not.
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