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Topic: Multivariate Testing (1 - 1 of 1 articles)

My Web Content is Better Than Your Web Content

Published on Sep 14, 2007
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We’ve all experienced meetings that go like this: “OK, time to choose which landing page to launch with our new search campaign. Which page version do you guys like best?”

In the meeting are the copywriters, designers, product managers, SEM managers, and more. Around the table are some pretty smart, experienced marketing professionals. Everyone weighs in.

My Web Content is Better Than Your Web ContentContinue reading...


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