Multivariate Testing News & Articles

Engagement is all the rage, yet achieving it requires many skills. Key to the deal is the ability to test and refine your content, with a goal of increasing personal relevancy.

 It is apparent that most companies, if not all, already use some sort of web analytics software to monitor their site’s traffic. Whether it’s built into their CMS or they use an external tool like Google Analytics, it’s rare for an organization not to know where their traffic is coming from. But that’s usually where it ends.

Once you become immersed in testing your website it’s not hard to get caught in a matrix of never ending variables and what if scenarios. While there are many advanced tools that can help companies evaluate the usability of a website -- a few of which we’ve already covered -- ultimately there are two predominant types of testing methods that can be used: Multivariate and A/B Split Testing.

Today we examine these two testing concepts.

Autonomy (news, site) is announcing major enhancements for its web content management system Autonomy Interwoven. How does integrated WCM, search, optimization and rich media grab you? Exactly.

When you are doing well in the market, it's possible that you could just sit back and enjoy the fruits of your labor. But while you are sitting there drinking your strawberry daiquiri, the market is likely to be shifting and changes may be required.

Sitecore (news, site) understands this well. According to their VP of Product Marketing, Darren Guarnaccia, web content management has become a commodity, plateauing on functionality and UI. For customers, it has become frustrating trying to decide which Web CMS is the right one, when they all seem the same. So what do you do?

Sitecore's answer is to provide a solution to solve a specific problem. In this case, it's an Online Marketing Suite (OMS).

We’ve all experienced meetings that go like this: “OK, time to choose which landing page to launch with our new search campaign. Which page version do you guys like best?”

In the meeting are the copywriters, designers, product managers, SEM managers, and more. Around the table are some pretty smart, experienced marketing professionals. Everyone weighs in.