Content Management Matters ™

During a short-lived stint as a science major in college, I used to write my biology labs in the narrative format, rather than using the mandated department guidelines of appropriate lab-speak.

I did this because I took pity on the teacher's assistant, who'd be grading report after report, and who may find my descriptive narration of Petri dishes and mold to be a welcome respite.

Though the bio department was none too appreciative of my creative writing, narrative tendencies have proven effective in life outside the lab for helping explain how a website meets the needs of different users. Indeed, nothing paints a better picture than scenario-building to inspire a purchase.

Continue reading...