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Neolane News & Analysis

Adobe 'Filled Gaps' With Neolane #AdobeSummit

Adobe added email campaign management software to its marketing cloud last year to fill gaps in its digital marketing arsenal, analysts told CMSWire this week at the Adobe Summit Digital Marketing Conference in Salt Lake City.

Adobe is showing off the new product — Adobe Campaign — at the annual conference. Last June, Adobe spent $600 million to buy Paris-based Neolane, adding missing pieces to its software puzzle. “Neolane added the industry leading cross channel campaign management tool to the marketing cloud suite,” said Cory Munchbach, an analyst serving customer insights professionals at Forrester Research.

Adobe Campaign Update Due by Late Summer

Thumbnail image for ADBE 320.jpgThe long anticipated integration of Campaign into Adobe's broader marketing suite will take a big leap forward late this summer, but customers should expect ongoing changes throughout the year. 

Campaign, acquired when Adobe paid $600 million in cash for Neolane last July, sends personalized content across any channel. Adobe released a rebranded version in January that connects with its Experience Manager. But the company still has a long way to go before Campaign works seamlessly with the other four parts of the Adobe Marketing Cloud -- analytics, media optimizer, social and targeting.

"I think it's going to take some time to fully flesh-out that acquisition and fully integrate it with the marketing cloud," Patrick Tripp, senior product marketing manager for Adobe Campaign, said in an interview. "It's going to be a journey. It's going to be a series of announcements through 2014."

Adobe Changes Pricing Structure for Marketing Campaigns

Adobe Campaign Abandons Email CPM PricingAdobe is introducing a new pricing plan for its campaign management service. Starting in January, Adobe Campaign, one of six digital marketing units the company includes in its Marketing Cloud services, will no longer charge customers on CPM or cost-per-thousand emails pricing. Instead, it will charge a "platform fee" plus a fee per customer profile.

In an interview with, Mathieu Hannouz, senior product marketing manager for Adobe Campaign, said the move is designed to encourage customers to embrace cross-channel marketing.

Neolane Officially Becomes Adobe Campaign

Neolane Officially Becomes Adobe CampaignAdobe has officially added Neolane to its marketing toolkit, and Campaign now becomes the sixth segment of its Marketing Cloud for managing Web, social, email, and in app digital campaigns.

Adobe Confirms Neolane Buy, Moves Campaign Management to Marketing Cloud

adobe, neolane, customer experience, marketing automationLess than four weeks after it announced its intention to buy Neolane, Adobe has confirmed that it has closed the US$ 600 million deal, and that it will now pull Neolane’s campaign management tools into its Marketing Cloud.

Adobe to Marry Online and Offline Experiences with Neolane Buy

Adobe to Marry Online and Offline Experiences with Neolane BuyAbobe is about to buy US$ 600 million worth of campaign management tools for its Marketing Cloud courtesy of Neolane, and the prospect of marrying online and offline experiences was a main driver of the deal, an Adobe representative told CMSWire.

Adobe to Buy Neolane for US$ 600 Million: Adds Marketing Automation to Marketing Cloud

You knew another big acquisition deal was going to happen. Did you bet on Adobe? To be honest, we're not totally surprised, these days it seems you need the whole package to survive. Here's what the US$600 million Adobe/Neolane deal is about.

Gartner Campaign Management MQ: SAP Challenges, Sitecore, ExactTarget, Adobe Impress

If the Leader’s Quadrant in Gartner’s Multichannel Campaign Management Magic Quadrant (MCCM) is unchanged since last year, there are still some very impressive offerings in the other quadrants.

ShareThis Acquires Socialize to Improve In-App Socialization

Content sharing widgets and solutions provider, ShareThis has acquired Socialize, a tool that helps make apps more social.

Google Babble? Rumors Say Google Will Unify Messaging Services

While Google itself is remaining mum on the topic, rumors are swirling around the Internet to the effect that the technology giant is planning to unify all of its disparate messaging services on a single platform that it will call Babble.

Marketing Automation Workflow Helps Marketers Find the Way to ROI

Marketing automation workflow, the visual interface that enables design and execution of functions such as marketing campaigns and messages as well as internal processes, can play a crucial role in acquiring and retaining customers. In a recent infographic, marketing automation technology vendor Neolane illustrated some of the different possibilities offered by marketing automation workflow.

Neolane Updates Neolane Marketing Analytics to Improve the Consumer-Marketer Conversation

Conversational marketing technology provider, Neolane, has released a new version of its Neolane Marketing Analytics product. With this update, the company has increased a marketer’s ability to understand big data and analytics, so they can better connect with customers.

Recession Relief: New Job Openings at Tumblr, Siteworx, Recommind, Blast Radius and Splunk (11-Jan-13)

Start off the New Year with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

This Week: CEOs Say Social Biz is Smashing + Pardot Acquired by ExactTarget

The Magic of Social
An IBM CEO Study says social makes for better employees and better business processes.

Gartner also weighed in with its Magic Quadrant for Social Software -- identifying leaders and encouraging social vendors to work as an enterprise layer.

Marketing Automation Acquisitions
Breaking news: Pardot acquired by ExactTarget for US$ 95 mil -- marketing automation maturity is coming...and no doubt, further acquisitions.

Got Smart Engagement?
Our recent "Smarter Web Engagement" webinar was a great success -- you can now watch the webinar on-demand.

Social Business Tweet Jam - Oct 24th
Get ready for our #SocBizChat Tweet Jam on October 24th. You can check out the Tweet Jam questions and panelists here.

Discover the New Movable Type
Learn how the 5th version of this platform delivers an all-in-one social publishing solution.
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Jive's New iPad 'Present' App Keeps Sales Professionals Up to Date

Enterprise social software provider Jive Software is introducing Jive Present, a tablet application designed to assist sales presentation and training efforts. The company is also releasing new enhancements to its core platform.

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