Neolane News & Articles
| Monday Jun 10, 2013
If the Leader’s Quadrant in Gartner’s Multichannel Campaign Management Magic Quadrant (MCCM) is unchanged since last year, there are still some very impressive offerings in the other quadrants.
| Monday Mar 4, 2013
Marketing automation workflow, the visual interface that enables design and execution of functions such as marketing campaigns and messages as well as internal processes, can play a crucial role in acquiring and retaining customers. In a recent infographic, marketing automation technology vendor Neolane illustrated some of the different possibilities offered by marketing automation workflow.
| Wednesday Jan 23, 2013
Conversational marketing technology provider, Neolane, has released a new version of its Neolane Marketing Analytics product. With this update, the company has increased a marketer’s ability to understand big data and analytics, so they can better connect with customers.
| Tuesday Jun 26, 2012
Eloqua and Marketo are the highest-ranking leaders in the June 2012 Gartner Magic Quadrant for CRM Lead Management. Read on to find out what got them there and how they fit into the overall customer relationship management strategy for an organization.