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Marketing Automation: Eloqua's IPO Raises $90+ Million, Gets Positive Response

By Dan Berthiaume  |  Thursday Aug 2, 2012   

Eloqua Ltd., a privately held provider of marketing automation software, became a publicly traded company today on the NASDAQ exchange under the symbol ELOQ.

The company’s IPO offered 8 million common shares at $11.50 each, which at the time of publishing were up 13% to $13.08. Eloqua is challenged in the marketing automation space by the likes of Act-On, Aprimo, Marketo, Net-Results, SilverPop and others.

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