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Topic: News Coverage (1 - 1 of 1 articles)

Top 5 Tips For a Great Press Release

Published on Aug 20, 2007
Topics: news coverage press release web content web publishing writing

A news publication gets a lot of press releases over the course of the day. In an ideal world, this document delivers valuable and maybe even actionable news and, if things are really well done, gets journalists excited about sharing it with the world.

Most of the time, though, PRs are breathy, fluffy and (yawn) ...a little boring.