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Nielsen News & Analysis

Nielsen Breaks Into CXM with New Listening Platform


Customer experience management is about to get a lot more interesting, with some help from global market research and insights company, Nielsen.

The company has partnered with ResponseTek, a provider of customer experience management (CEM) software, to create a new customer experience solution – the Nielsen Listening Platform.

“This new solution brings together the depth of insight and understanding that Nielsen can bring, with what we believe is the leading platform to gather customer information and feedback,” Paul Fitzpatrick, vice president of global sales for ResponseTek, told CMSWire.

"What we’ve seen with clients throughout the world is that they are working from a market research perspective. They are lacking the capability to act on insights with the timeliness that the client expects. Nielsen and ResponseTek, together, can bring a complete and more effective solution to the end client.”

Google Plus Gasps for Breath, Does Anyone Care?


There's no mourning in cyberspace, no overt sentimental ramblings on social media — despite yet another move by Google to put its struggling social network out of its misery.

This time, Google is dropping the requirement for all new users to create a Plus account when signing up for a Google network.

Typically when Google chops a product, it triggers a storm of protests. With Plus, though, the blogosphere has been largely silent — a sure reflection of how few people care whether the network fades away.

Forrester Wave Highlights Marketing Mix Modeling Vendors

Forrester Wave Highlights Marketing Mix Modeling Vendors Marketing mix modeling, which uses data analysis to measure and optimize the right mix of marketing tactics, is being propelled by the growth in channels, devices and analytics. A new report from Forrester Research evaluates some of the leading vendors. 

Nielsen Vizu Report: In Online Advertising, Brand Ads No Longer Direct Response's Little Brother

Online advertising seems tailor-made for direct response marketing, given its measurability and ability to land an immediate sale. But now online channels are growing up in their capability to deliver media content and audiences, and the majority of online marketers in 2013 are fairly evenly splitting their digital spending between brand and direct response advertising -- even though there’s still a lack of consistency in effectively measuring ROI across platforms. That picture of the evolution of online advertising emerges from a new survey report by Vizu, a Nielsen company. 

Nielsen Study: Newspapers Hold Edge in Engagement, Ad Effectiveness

Which type of media channel -- TV, newspapers, radio, Web -- is most effective in getting ad messages noticed and responded to? A new Nielsen study, underwritten by the Newspaper Association of America (NAA), says that newspapers -- both print and online versions -- come out on top. 

Android Dominates Burgeoning US Smartphone Market

Android was the dominant smartphone operating system in the US during Q3 2012 according to data from Nielsen, commanding 52 percent of the market. This put Android substantially ahead of any other smartphone OS, including Apple, which held 35 percent of the market.

Report: Social Media Offers Opportunities, Challenges to Marketers

Over the past few years, social media has quickly grown from a social pastime to an essential part of building a successful business.

Is Mobile Advertising the Key to Reaching Generation C?

radium_one_logo.jpgCurious about who’s responding to your mobile ads the most? New research from RadiumOne suggests that it’s those within the 18-34 age range. Dubbed Generation C by Nielsen because of their connectivity to each other and content through multiple devices, this age group is one of the most coveted groups, but have proved hard to capture. Could mobile be the key to getting their attention?

Nielsen: Online Ads Show Biggest Increase Globally in Ad Spending

nielsen logo 71212.pngIf you think you’re seeing more ads online, it could be because online ad spending is booming. According to a new report from consumer researcher Nielsen, Net advertising saw the biggest increase among all ad spending worldwide in the first quarter, with a 12.1 percent increase compared to a year ago at the same time.

Nielsen Targets Online Ads with Vizu Purchase

nielsen-logo.JPG Consumer research firm Nielsen is attempting to bolster its reporting capabilities in the online advertising sector with the purchase of Vizu, a technology company that enables advertisers and publishers to assess and optimize online advertising effectiveness. Nielsen says the acquisition will build on its existing online and cross-platform advertising campaign measurement solutions.

Leveraging Social Media Marketing, Television to Enhance Customer Experience

When I say television, you say social media! Television! Social Media! It may seem odd, but according to NM Incite, a Nielsen/McKinsey company, television viewers are leveraging social media as a platform to talk about and engage with TV content.

Nielsen's Online Campaign Ratings Measures Users Across TV, Web and Facebook

Nielsen's Online Campaign Ratings Measures Users Across TV, Web and FacebookSoon you will be able to measure online display advertising using Facebook data and TV-style reporting. Nielsen, who knows a thing or two about ratings, is getting ready to release Nielsen Online Campaign Ratings, which is just finishing up a six-month trial.

A New Generation of iPads Gives Way to New Usability Study

According to Jakob Nielsen, iPad user interfaces have improved in the past year. Yet, there is still room for further advancement.

(video) Jon Udell Keynote: Tags Are Information Services + 7 Ways to Think Web #jboye11

The Web, according to Jon Udell, is constructed of a number of small, easy to understand building blocks. Yet while billions of people make use of the Web every day, few really understand its fundamental concepts. This leads to a poor use of the Internet and greatly reduces the reach and effectiveness of the information produced.

According to Udell, by creating products and information services in accordance with the key concepts, we can make the Web a better place -- one that is is more useful to humanity as a whole.

Udell's seven key Web concepts:

  1. Authority
  2. Indirection
  3. Structure
  4. Naming
  5. Scope
  6. Publish / Subscribe
  7. Services

This morning at the J. Boye 2011 conference in Philadelphia Jon expanded on each of these ideas. In the following video is he spends 44 minutes digging through the details and illustrating them via a pet project called Elm City.

You may want to skip around if you're viewing this at work. We also apologize for the dim video lighting -- we were shooting in a low light environment with a bright background. Not ideal.

Here is a section index for the video: Topic Introduction (00:00-07:18), Elm City Example Project Intro (07:18-10:18), Authority Concept Discussion (10:19-14:39), Indirection Concept Discussion (14:40-19:28), Structure Concept Discussion (19:29-26:10), Naming Concept Discussion (26:11-34:34), Scope Concept Discussion (34:35-38:38), Publish/Subscribe Concept Discussion (38:39-41:10), Services Concept Discussion + Wrap-up (41:11-End).

What I enjoyed most about Jon's talk was the discussion of tags as information services. I think this is an extremely powerful idea and one that is probably under appreciated. We tend to rely on Google or some form of an index to locate information we want. But tags used well have almost the same mind-boggling power as a major search engine, without requiring anything like the same brain or CPU power. Jon illustrated this with a Yahoo! Pipes example and discussed the concepts more generally in the "Naming" part of the video (minutes 26:11-34:34).

Symbian Still Leading Smartphone Market in APAC, but Android Expected to Overtake in 2011

In the US markets, Android has fast overtaken other smartphone operating systems in terms of market share. Symbian still leads the game in the Asia Pacific region (excluding Japan), but analysts expect the platform to cede the top spot to Android within the year.

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