Content Management Matters ™

What's the saying, 'another man's trash is another man's treasure'? Well, it might not exactly summarize the situation facing print newspapers and their web counterparts, but you get the point.

What has been a dismal year for print newspapers, has also been a year of promise for newspaper websites. A report released by Nielsen Online for the Newspaper Association of America shows that newspaper web sites attracted nearly 66.4 million unique visitors on average -- 40.2 percent of all Internet users -- in the second quarter of 2008, a 12.2 percent increase over the same period, a year ago.

If there is any doubt that users are going online to read their news, there's finally proof to dissuade you from thinking otherwise.

According to data released in a new report by Nielsen Online for the Newspaper Association of America (NAA), average monthly unique audience figures for newspaper Web sites grew by more than 3.6 million in 2007. This is a record year for the industry and an increase of more than six percent over 2006 numbers.