Nielson Media News & Articles

Even since the Web descended down from the heavens (through a series of pipes and tubes, of course), we web folks have been obsessed with gathering, analyzing and spouting our wisdoms about metrics. By far the most popular metric these days is the length of time spent looking, reading or otherwise examining the screen in front of us.

It is to be accepted and otherwise unquestioned that the longer the time a user spends on a page, the better. So you can imagine the relief of online newspaper publishers when they learned of the results from data collected by Nielsen Online in March 2008.