Omniture News & Articles

Today Adobe (news, site) announced the release of Adobe Tag Manager for the Adobe Online Marketing Suite (OMS). Powered by Omniture, this tool provides a tag management framework for the entire Adobe OMS as well as other digital marketing technologies.

Designed to monitor and measure social conversations about brands or products on 45 difference sources -- Facebook, Twitter and YouTube included -- Adobe's SocialAnalytics app is now in a worldwide beta program.

Ever since Adobe (news, site) grabbed both Omniture (Sep 2009) and Day Software (Jul 2010), the stage has been set for the company's new role as an enterprise-grade Customer Experience Management (CEM) player.

We sat down with Adobe's CTO of Customer Experience Management, David Nuescheler, to discuss the merging of Omniture, Day Software and Adobe technology, how context choreography is at the core of experience management and how the assets from both Day and Omniture play into Adobe's CEM architecture. This article includes two videos from our interview session.

Today is a day that Adobe customers, and many in the content management industry, have been expecting. Adobe has announced the availability of its Web Experience Management Suite (WEM), a combination of CQ 5.4 and the Online Marketing Suite (i.e Day CQ 5.4 and Omniture). 

As previously reported, Adobe (news, site) announced its intention to acquire Web CMS and Social Collaboration maker Day (news, site). The deal is now nearly final with more than 94% of the outstanding shares of Day Software Holding AG in Adobe's pocket.

Any acquisition (and there have been quite a few of them lately) in the content management industry usually makes a splash. Today, it was Day's day to stir up the media, analysts, bloggers, twitterati and industry watchers; provoking pontifications around the announced US$ 240 mil. acquisition by Adobe.

Here’s the first look at what the industry was buzzing about and what some of the possible implications of the deal might be -- for Day, for Adobe, for the market.

Following Adobe's enormous acquisition of Omniture, in a deal roughly one-eighth the size, the company has snatched-up Switzerland-based Day Software, a well known (to us) maker of Java-based content repositories and enterprise-focused Web Content Management software, via an all-cash bid of about US$ 240 million.

 This week, Adobe (news, site) announced the addition of some interesting social media features to their Online Marketing Suite. Among them: advanced bid strategies for Facebook ads, and image ad support for the Google Content Network. 

In the past when we’ve talked about usability testing, we’ve approached it from the perspective of tracking visitors’ behaviors online to help us better understand how customers use a site. But what if you could actually ask each individual a question?
 

Once you become immersed in testing your website it’s not hard to get caught in a matrix of never ending variables and what if scenarios. While there are many advanced tools that can help companies evaluate the usability of a website -- a few of which we’ve already covered -- ultimately there are two predominant types of testing methods that can be used: Multivariate and A/B Split Testing.

Today we examine these two testing concepts.

Social media works, plain and simple. For businesses, it's a trend that represents a marketing opportunity so huge it eclipses the need for intermediaries by connecting companies directly with their customers. Have you taken a proper look at how best to utilize this phenomenon? Read on, we aim to help you. 

This week the outcry over the demise of Office 2010 mobile beta was so great that Microsoft had to apologize. It looks like it will also be having problems with Google Docs. And Xerox is down but far from out.

Remember Quantivo (news, site)? They've got that SaaS application designed to bring behavioral Web analytics data down to a level that anyone can understand. And they've just optimized it to import Webtrends data.  

Web analytics company Omniture (news, site) bets that your brand has a Facebook application, and that you’d love to know how it’s performing.  

As the quest to understand Web analytics continues, Omniture (news, site) is doing what they can to provide the answers. Their recent partnership with Kampyle, a company specializing in customer feedback, is one of the latest attempts.