Content Management Matters ™

It's hard to be a competent, successful woman these days. It seems that you're damned if you do and damned if you don't.

Of course I speak to two articles published in the past few days highlighting the posh double-edge swords with which we, the "gentler" sex, are accessorizing.

A recent study by William Arruda and Kirsten Dixson, authors of Career Distinction: Stand Out by Building Your Brand, indicates that "female executives at the VP and C-levels have a considerably better career presence online than male executives at the same level."

Good news, right? Well ... sort of.

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