Just as design, user interface, information architecture and content management are imperative ingredients in a successful Web site, captivating, well-written content is just as essential.
Whether you are writing daily news or press releases, writing for the Web is different from writing for print materials. Yet, if you are unsure about how to go about developing proficient Web writing skills, have no fear. The Society of Professional Journalists offers up many low-cost or no-cost online options.
Oh good. Newspapers and blogs are finally getting along. Or so says the LA Times.
Sure, newspapers still talk behind blogs' back, dismissing their whiny opinions and misinformation, but they know that they can drive in the revenue as well as anyone, so they're willing to post and plug them.
There may be nothing sacred left in the eyes of newspaper purists, but then again, this is online media, and nothing is truly sacred anymore. "Any new information source is a potential competitor to a local newspaper. Smart newspapers are figuring out they don't have to fight with those competitors -- they can make alliances with them," said Robert Niles, editor of the Online Journalism Review.
No longer can blogging be considered "underground journalism," subject only to the rules of the streets (like James Dean in Rebel without a Cause). As blogs incorporate into the landscape of professional media, so too will the policy of full disclosure be expected of bloggers.
Bloggers: your time has come!
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