Content Management Matters ™

The Olympic athletes aren't the only ones going for the Gold this August. Mochila hopes to set the "gold standard" for online distribution of Beijing 2008 Olympic news and feature content.

Mochila, best known for their massive online media marketplace that allows publishers access to quality photos, video and content, hopes that their newest initiative can aid publishers of all sizes by adding tremendous value to their websites with the latest in Olympic coverage, including articles, photos and video.

While the death of print news was predicted awhile ago, the reality is that it's suffering a long, slow, painful and tedious spiral into oblivion. However, within that spiral there is a lot of analysis. And it's a lot more than just rearranging deck chairs on the Titantic. It's about insight into the changing face of news in a digital era.

In its State of the News Media 2008: An Annual Report on American Journalism released by the Pew Research Center’s Project for Excellence in Journalism, more than 250 newspapers participated in the examination of the changing nature of the resources in American newspaper newsrooms at a critical and pivotal time.

At a recent meeting of the World Association of Newspapers, one of the topics of conversation included the results of the second annual World Digital Media Trends report, which revealed that digital platforms of newspapers are growing at a double-digit rate worldwide, as the world increasingly goes on line.

We Web users are an interesting bunch. Inclined to support a bloggers' code of conduct while becoming more ruthless and selfish online -- it's easy to understand why it's hard to figure out exactly what we want.

Case in point, a recent survey by the Press Complaints Commission (PCC), an independent British organization which deals with complaints from members of the public about the editorial content of newspapers and magazines, indicated that almost 80 percent of social networking site users would be more careful about the details they put online if they knew the media might use them.

Mochila, global online media marketplace innovator has launched Video Player 2.0. Poised to deliver "multiple, related videos revolving within the same player", it aims to be an asset to those looking to improve user engagement and sustainability.

With the ability to support full-screen displays, pre-roll and translucent overlay advertising, audiences are sure to revel in engaging, high-quality videos, while publishers benefit from a free ad-supported video tool for building their business.

For every step forward taken in bridging the gap between traditional print and online media, there are two steps backward every time the words "Sign of the Times" are uttered. Such is the case with a recent debate about the merits and downfalls of news aggregators.

Mochila, the first global online media marketplace for text, photo and video content, and Pringo, the leader in empowering online communities are cooking-up sharp new ideas for the next generation of online media.

In case you failed to notice, Mochila, the first global online media marketplace for text, video and photo content, is taking over the world.

Its chronology of partnerships is getting too long to list, but trust me, it's distinguished enough to include big names like Reuters, Clickability and Citizen Image, among others.

Add an English accent to the mix and you've got their latest affiliation. BBC Motion Gallery, the footage licensing division of the BBC’s commercial arm, BBC Worldwide, has announced that it will distribute its content globally to the over 3,500 members of the Mochila marketplace.

I dig analyzing online media; the pressure on the industry combined with the multitude of studies conducted of late make it so darn interesting.

Consider the latest report from the Project for Excellence in Journalism (PEJ), for example, which compared a week's worth of news from three user-driven sites -- Reddit, Digg and Del.icio.us -- and Yahoo News to 48 traditional news outlets. What the MSM are feeding versus what the foragers are gathering just ain't the same thing.