Customer Experience Management (CXM), Information Management, Social Business
 
 
 

Online Content News & Articles

Pew Study: 65 Per Cent of Users Pay for Online Content

A recent study by the research organization Pew Internet makes online content producers happy. Among the finding of the survey, the most impressive one is that 65 per cent of users have paid for accessing or downloading online content.

3 Strategies for Solving the Newspaper Problem

It has been awhile since we talked about newspapers.

To recap, they are still struggling. And there is not a shortage of armchair publishers offering their ideologies and suggestions about how newspapers can regain their footing and rebuild their empire.

At MarketWatch, a site which follows business news, personal finance information, and offers real-time commentary and investment tools and data, they asked three media experts -- Larry Kramer, Lauren Rich Fine and Nathan Richardson -- to offer their assessments of the problems of newspapers and what can be done.

Each expert honed in on a different issue, from monetizing content, to charging for online content and handling change. 

Multivariable Testing and Analytics for Web CMS

Multivariable Testing and Analytics Now for Web CMSLess than a month ago Autonomy and Interwoven—the brand new-ish dynamic duo—announced their first brainchild, TeamSite integrated with Autonomy’s Intelligent Data Operating Layer (IDOL) platform. This week, baby got an upgrade.

The Web Content Management Platform now proudly integrates with multivariable testing (MVT) and closed-loop analytics capabilities. The combination reportedly makes it even easier for marketers to create, deliver, optimize and analyze websites.

Web CMS Budgets Increasing But Content is Still King

Web CMS Budgets Increasing But Content is Still KingOkay, so we are already approaching the middle of April and most companies have already decided where they are going to invest and what programs they are going to drop over the course of this year

This probably means that a new survey from the Aberdeen Group (news, site) showing that 42% of those companies surveyed were going to increase Web Content Management budgets this year will probably have little or no effect on decisions that your company has already made – it being April and one third of the way into the year.

However, the survey entitled Maximize Business Results Online: How Web Content Management Technology is Transforming Digital Marketing  does have some interesting figures that might make companies think twice.

Course: Repurposing Print For The Web

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Ever since the dawn of the Internet, the way in which one writes for e-media has been a struggle. Too much text will bore your reader — not too mention frustrate your designer! Write too little and you leave the user searching in vain for information. Let the gurus at e-write set you free.

Register now for Repurposing Print for the Web.

Scheduled for March 13, 2008 in Silver Spring, MD, the one-day course features:

  • A repeatable, flexible process for repurposing your print documents
  • Strategies for breaking the post-a-PDF habit
  • Why print documents don’t work “as-is” as web content and how to explain this concept to your web writing collaborators
  • How to identify the steps in the print-to-web publishing cycle
  • How to allocate time and resources for each step
  • How to find successful examples of repurposed print content on the web and how to use these examples as models for your own repurposing projects
  • How to decide whether to repurpose a print document for the web

Need more reasons? How about great discounts for CMSPROS and DC Web Women?
Register today!

Web Geeking Gets a Whole Lot Prettier

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Is it possible to be both pretty and geeky?

Increasingly so. The September issue of Vogue Magazine — the most anticipated issue of the year for fashionistas — will be a behemoth ad spectacle as usual. This year, however, ads will send customers online to check out a new feature: ShopVogue.tv.

Online Content Weighs Heavily in Users' Sentiments

Online content rules! According to a four-year study conducted by Nielsen/NetRatings, Internet users spend nearly half their time viewing news or entertainment content, surpassing other online activities such as e-mailing, shopping or searching for information.

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