Online Marketing News & Articles

If the Leader’s Quadrant in Gartner’s Multichannel Campaign Management Magic Quadrant (MCCM) is unchanged since last year, there are still some very impressive offerings in the other quadrants.

In the first part of an examination of Gartner’s Magic Quadrant for Multi-channel Campaign Management (MCCM) for 2013, we saw that the market is characterized by a re-architecting of platforms by established vendors and the addition of new functionality by the newer ones. However, even with the new functionalities and cloud offerings, the new entrants still didn't impact on the Leaders Quadrant consisting of IBM, Oracle (Seibel), SAS and Teradata.

More customer experience management news from SAP today, this time in the shape of a new partnership with social customer service provider MindTouch as its customer analysis technology will be used to complement SAP’s existing SAP Cloud for Service and SAP Cloud for Social Engagement. 

In an effort to help publishers increase the chances that their ad purchases will be effective, UK-based Atex, a provider of software and services for media-rich companies, is working with audience intelligence vendor Enreach to provide a platform for simplifying and increasing premium ad value through sales automation and audience analysis tools. 

As Twitter continues its inevitable path towards IPO -- expected to happen in the next year or so --predictions of advertising spending on Twitter for this year will undoubtedly help its initial share price.

In February, we discussed the ins and outs of marketing automation. Among the variety of topics, we discussed the importance creating a workflow that allowed the appropriate department to follow up with the appropriate inquiry to ensure that all leads were nurtured accordingly. However, when it comes to the automation workflow, many of these follow ups are automated, at first. Whether the user is redirected to a Thank You page after completing a form, or they receive an email, it’s hard to know if the effectiveness of these autoresponders in cultivating leads. Optify can help here.

We began 2012 talking about the theoretical impact that customer experience and content strategy would have on digital marketing. A theoretical discussion will only get you so far. So we got real and began talking about what customers want from their online experiences. Let's a take a look at what we discovered.

Telecommunications continues to be the top industry advertising on mobile devices and automotive has seen the biggest year-over-year increase, at 574 percent. These are some of the findings in Millennial Media’s December edition of its Scorecard for Mobile Advertising Reach and Targeting, or S.M.A.R.T.

As long as content is king, search engine optimization remains relevant. It takes more than just a few Google updates, or the mounting evidence that shows pay per click advertising gets more leads to keep marketers from pouring time, effort and lots of money in to SEO strategies.

In the entire history of commerce, customers have never had it so good. Not only do they continue to be the focus of retailers’ attention, but personalized shopping, anywhere transactions, social sharing, fast and powerful comparative shopping, a good sense of what the customer will do next and a seemingly infinite recollection of every detail of every interaction are now combined into what can be described as the golden age of customer service.

Having provided web content management solutions for major brands over ten years, Agility is now launching a new, cloud-based Magazine Publishing Suite that is optimized for online magazines and blogs. 

Want better information about where visitors to your site go, after they’ve clicked on your AdWords ads and reached your site? Google is now offering the ability to link your Google Analytics account to your AdWords account. 

So much social media, so little ROI. That’s the idea behind a variety of tools that try to measure the ROI of social campaigns, such as a new social marketing optimization platform from Source Metrics. 

When consumers search for a need that could be met by your product or service, what keywords are they actually using? There are a variety of tools and techniques for discovering those magic words, and now Rio SEO has unveiled a new one. 

Don’t sleep late on weekends -- instead, post on your brand’s Facebook wall. That’s one of many recommendations in a new report about how brands can more effectively interact with their fans on the popular social networking site.