Online Marketing News & Articles

Super Bowl 2012 was met with a giant ‘eh,’ (unless of course, you were a Giant). The game, while a close match-up, was decidedly lackluster; the commercials were mildly entertaining; and integrated marketing was often without effective execution. A report released yesterday by Altimer Group charted advertising trends from kickoff to finish, noting the traditional website emerged as the most prominent plug, yet nearly a third of ads linked to no site whatsoever and only a sixth promoted social media. Considering most of us turned to our iPads fifteen minutes into the first quarter, it seems like an opportunity was undeniably missed. So what were the results? 

In November of last year, Adobe did a pretty serious restructure, making the decision to focus on Digital Marketing and Digital Media. More than a few people might have wondered what exactly was going on. But when you take the time to consider what Adobe did, you realize they were following their own advice: focus on the customer.

Adobe this week completed its much-anticipated acquisition of Efficient Frontier, expanding its Digital Marketing Suite to include multi-channel ad buying and optimization capabilities.

"This website needs a total redesign," Bartholomew Daehria guffawed enthusiastically. "It needs to be much more interactive and visually attractive."

It’s a “corner the market strategy" in on-line ads that just might work. Today Yahoo!, Microsoft and Amazon joined in an Internet troika with hopes that ad sharing among their respective customers will boost both efficiency and revenue, creating a virtual “Maginot line” of defense against the Facebook and Google advertising onslaught. 

But can a unity and customer sharing strategy stand up against the power of social networking technology, delivering online ads on a rocket ship growth trajectory that’s gone from US$ 145 million in 2007 to a projected US$ 2.01 billion by the close of 2011, eclipsing market leader Yahoo in the process?

When I say television, you say social media! Television! Social Media! It may seem odd, but according to NM Incite, a Nielsen/McKinsey company, television viewers are leveraging social media as a platform to talk about and engage with TV content.

Marketers are gearing up for what they hope is a busy fall. According to a recent survey by Bizo, not only are marketers busy getting ready for a season full of planning, closing sales and executing campaigns, they are using social platforms to do so.

Recently, we’ve seen a number of digital marketing intelligence vendors target audiences intentionally based on their behaviors. First Nielsen, then Bizo, now eXelate.

Startups have nothing but an uphill battle when it comes to raising awareness in the market. A smart public relations campaign can go a long way, but many new companies have a poor grasp of the PR basics.

When you think about the different industries your company targets with its advertising, do you know for sure who is more likely to take action? Thanks to a new report by Bizo, we all know. As it turns outs, those working in the legal, retail and software industries are most likely to do what an online ad asks them to do.

The experience your customers have completing their top tasks has a big influence on what they think of your organization and brand.

When it comes to online advertising, marketers have decisions to make between what platform to use, whom to target and the kind of media they’ll use to reach them. This week, Bizo unveiled the results of an online survey of leading marketers from both businesses and leading advertising agencies that aims to show the priorities topping their list.

We’ve been following the Federal Trade Commission’s Do Not Track initiative and its progress in Congress. While its outcome is still not known and marketers and customers are still fighting it out over the privacy of their information, online businesses are scrambling to respond.

Marketing landscapes are changing in order to cope with the explosion of new forms of media and communications. In fact, according to Forrester, a whopping 75 percent of chief marketing officers plan to rearrange their teams by the end of 2011. With the help of this year's eMetrics conference in San Francisco, we took a look at what these true end customers are ultimately seeking, and why they might be seriously misguided. 

Organizations have historically believed that the less information they give customers the more power they have over them. The Web changes that.