Online Marketing News & Articles

Wanting to expand on delivering targeted advertising technology to its Canadian home turf and the U.S., Prinova (news, site) has taken its enterprise messaging management software to the U.K. by signing up with Docuplus, a document lifecycle management specialist.

Do not act based on anything you might read in this article. It is purely for information purposes only.

Cloud computing and virtualization reflect a general movement driven by the Web: a shift towards a more service-driven economy.

Just when you thought 2010 predictions were finished, Gartner (news, site) comes out with more. This time it’s the top five customer relationship management (CRM) predictions that have produced some surprising insights, not least that while Facebook will be the top social network globally, in places like Russia, Japan, India and China it won’t. And the problem is language.

Your website is your primary communication tool, so you give it plenty of love. However, research says this is not sufficient as more than 70% of U.S. Internet consumers are now using multiple channels.

Examples include:

• Call centers
• Direct mail
• Mobile apps and interfaces
• Social networks
• In-store displays

Today's ruthless consumers expect a seamless cross-channel experience. Unfortunately, consumers often report that their cross-channel experience are poor -- A.K.A., you have work to do.

With this problem in mind Forrester Research is teaming with CoreMedia this Thursday at 11am EST/4pm GMT to present a webinar titled: The Role Of WCM In Cross-Channel Customer Relations.

Forrester analyst Tim Walters says you can maximize your online presence to create the optimal cross-channel user experience. And further, that your web content management system can play a key role in the process.

If you're responsible for optimizing your customers' cross-channel experience this webinar may be just what you need. Skip on over and register here.

Managers in large organizations are too concerned with downsizing and cost cutting and not concerned enough with efficiency, productivity and customer satisfaction.

Our latest poll showed that while web analytics usage by our readership was strong for a good number of you, more than 65% of respondents have significant work to do.  Here's a review of the results peppered with the opinions and commentary of some experts in the analytics space.

There has been a lot of discussion around what is better, integrated analytics or third party analytics solutions. But the discussion doesn't start there. It should start with just how well you use your analytics to drive your business decisions and user experience improvement decisions.

And thus our question for you this week is this:

The poll will be open through Sunday, February 14th, so have your say now. Stay tuned for the results of our Top DAM Challenges poll from last week.

It is time for marketers and communicators to stop treating customers like little children and start treating them like intelligent adults.

There have been some rumors circling around about Alterian (news, site) discontinuing its Immediacy Web CMS brand. Morello, their other CMS, is part of that goodbye story as well.

So, is it true that it is finita la comedia for Immediacy and Morello? We had a chat with Alterian’s VP of WCM product strategy Ian Truscott to find out.

Modern organizations have armies of people trained in producing and publishing information, but there is a huge and growing lack of people who are skilled at organizing, analyzing and prioritizing it.

SDL (news, site) adds online retailing to its list of skills via the acquisition of European eCommerce company Fredhopper.

In a recent survey conducted by Sitecore (news, site), the .NET Web Content Management software company discovered that the number of organizations implementing Web analytics has risen to nearly 90 percent. For a market that’s expected to hit US$ 953 mil by 2014, we can’t say we’re surprised.  

Traditional marketers and communicators are obsessed with achieving their objectives. Web marketers and communicators are obsessed with helping customers achieve their objectives.

A great many people have a poor view of what happened during the 2000s, with the exception of the growth of the Web.