Online Marketplace News & Articles

The once financially-juggernaut world of online advertising seems to be coming face to face with these mortal times. In March, back in happier times, a report by eMarketer projected that online ad spending would rise by 23% this year.

A few days ago, eMarketer reported about the online ad spending data for 2008. Though the numbers seem “generally strong,” showing sustained growth in a variety of advertising categories, classified ad spending was down by more than 5%.

Mochila is at it again. The one-stop, all things media, online marketplace has added the Guardian News & Media to their long list of media partners.

While Guardian News & Media will syndicate multi-media content from their Web site, Guardian.co.uk, Mochila members will get more options from which to shop for content, photos, videos and more, thus expanding the Guardian’s reach globally. And as a bonus, the Guardian will have the privilege of being Mochila’s premier UK content provider offering multi-media content from their Web site.