Online Media News & Articles

It’s the morning after. Regardless of who you were cheering for in last night’s Super Bowl or what you think about the commercials shown during the game, it’s clear that media is changing how advertisers are marketing and to whom they market. 

This week in web publishing: the New York Times takes its pulse, energy management systems aim to rival the iPad and newspapers show results when they engage digital communities via innovative tools.

This week in web publishing: newspapers' first quarter 2010 results for advertising revenue, possible negative effects of paywalls on younger readers, Publish2 as a rival for the AP.

It’s safe to say that many media publishers are focused on creating new streams of revenue. But how many media revenue models can there be and how do you identify the one that works best?

Ross Dawson, author and blogger, has been working to create a Media Revenue Models framework in an effort to give companies a sample of what is available.

When we last spoke with Jim Gaines, we talked about the future of digital publishing. Recently we had the opportunity to catch up with Gaines again. This time, he had a story to tell.

Would you pay for your newspaper online? Probably not your average teen, who doesn't seem to even know what a newspaper is. If they don't read them now is there really a need to preserve their content for the future?

Just when you thought 2010 predictions were finished, Gartner (news, site) comes out with more. This time it’s the top five customer relationship management (CRM) predictions that have produced some surprising insights, not least that while Facebook will be the top social network globally, in places like Russia, Japan, India and China it won’t. And the problem is language.

Offering web publishing and strategic content management, Escenic packs in 140 fixes and improvements into its latest updates of Escenic Community Engine 3.3-1 platform.

This week we bring you web vs print. The match of the new millenium.

Vjoon (news, site) is a German company offering a "for-rent" web publishing solution for those in the media.

Last summer the Associated Press had a showdown with bloggers. The AP released its own rules about how bloggers are allowed to use content written by the AP. Bloggers fought back. TechCrunch initiated a boycott.

In the end, the AP made nice and decided to draft some guidelines that they strongly encouraged bloggers to abide by. Then the housing market bubble burst. Banks began to fail. A presidential election and a failing economy took center stage.

Now, as we pick up the pieces of the last nine months, the AP wants to remind us that they are still not satisfied.

Another week and another exciting update about the state of web publishing.

Auto Industry Drives Online

You may recall that the auto industry isn't fairing so well. While stocks fell earlier this week a Nielsen report shows that as far as the auto industry in concerned, their online presence isn't doing as badly as Detroit. Even as auto companies slashed their overall ad budgets in the second half of 2008, their online spending dipped only 0.5%.

So far this year, Nielsen says that auto-ad spending online is “once again gaining momentum and is forecast to be on par with Q1 07, while still slightly below Q1 08.” By next year, Nielsen expects the Internet to be the second-largest advertising category for car makers, after TV.

Ahh, blogs. Random chatter? News? A combination of the two? It's a question often posed by those who aim to study new media. In an attempt to monitor the blogosphere and compare it to the realms of traditional media, the Pew Research Center's Project for Excellence in Journalism has launched the New Media Index which aims to track over 100 million blogs and 250 million social media outlets.

Of late it's been nothing but doom 'n gloom here in the publishing business. Many are hurting and many heads are already rolling. To say the least, most organizations are skeptical of big marketing and advertising spends in these lean times. That tends to hurt us where it counts most.

Lately there's been much dialog about what to do, how to act, how to survive or how to just get away from it all. Publishers are frantically trying to cut costs without having to throw the baby out with the bath water. Are we to be reduced to blogging for food, one asks?

We think not. By the numbers, the smart money stays put. Here's why.

Advertisers can now save time, money and creativity with Specific Media’s newest solution, Dynamic Display.

Dynamic Display enables online advertisers the ability to deliver customized, highly-relevant display ads to target audiences across their online media plans in real time, with minimal creative investment required.