Optimizing Content News & Articles

Sometimes, we are fools for complexity. When we hear complex language we can't help but be impressed, even when we don't understand what's being said.

Content influences offline purchasing behavior in profound ways. Its online influence is even greater.

Optimize for the searcher, not the search engine. Focus on your customers, not on the technology.

There is probably no worse strategy for an intranet or public website than content migration. It is doomed to failure from the very start.

The more you delete, the more you simplify. The more you simplify, the more you increase the chances of your customers succeeding on your website.

Listening to customers is not enough. You must listen to the right ones.

Web analytics has become increasingly mainstream. And with advent of web events vs. pages, video analytics and now the surge of mobile content metrics, the field has become a rather complex one.

I’m sitting in the one of the many workshops kicking off the JBoye 2008 conference here in Arhus, Denmark. Our fearless leader this morning is Phil Kemelor, a rather Zen-like fellow who’s quite the web analytics guru and also the author of The CMS Watch Web Analytics Report.

Our objective today? We’re going to trim some noise from the analytics fray and focus on how to make the practice of web analysis function more effectively. Come along for the ride.

It often seems that the primary purpose of localization is to create unreadable English that is cheap to translate into unreadable German.

A self-service website can only be effective when people can complete the tasks they came to complete.

It’s time for a more realistic view of technology. Human input is still useful, and in some situations essential.

Climate change or global warming? Pandemic flu or bird flu? Learning or training? Should we choose the ‘correct’ words or the words people actually use?

We don’t scan a webpage. Instead, we scan a particular block or section of it.

The Internet thrives in information-rich societies. Traditional communications and marketing thrive in information-poor ones.

Headlines can be extremely effective tools to engage your online visitors and entice them to gather more information about your products, services and business.

The web management challenge is to shift your focus away from your website, technology and content, and to focus instead on the needs of your customers.