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Oracle News & Analysis

Display Ads Still Favored Over Facebook Ads When it Comes to Mobile

Facebook may eventually help to reinvigorate the mobile ad game, but for now at least, ad sellers are still favoring display ads by a wide margin, according to a study by ad vendor PaperG.

Enliken Helps You Control Your Privacy, Tells You Who is Selling Your Data to Advertisers

Enliken - Data To The People.pngEarlier this month we told you about PrivacyFix, a browser extension that helps put the user in control of their own online privacy. Recently, we learned about another app that not only lets you control your privacy but shows you the data that is being sold to advertisers about you and evaluate its value.

Empathy: The Web Professional's Greatest Skill

The trend towards greater and greater customer empowerment requires a deeper and deeper understanding of customer needs.

Gartner MQ for Enterprise CMS: EMC, Hyland, IBM, Microsoft, OpenText, Oracle Lead

In our first look at Gartner’s Magic Quadrant for Enterprise Content Management 2012 we saw that mobile, cloud and composite apps are increasingly important in the Enterprise CMS space. Now we will take a look at those vendors that made it into the Leader’s Quadrant.

Gartner Magic Quadrant for Enterprise Content Management: Mobile, Cloud & Composite Apps Take Priority

Despite all the changes across the information management industry, the management of content still remains a core goal. According to Gartner’s recently released Magic Quadrant for Enterprise Content Management (ECM), demand for Enterprise CMS continues to grow as enterprises struggle to feed business applications with appropriate content.

Getting Fuzzy: The Line Between Social, Big Data and Predictive Analytics

The term “Social” means different things to different people. Same for “Big Data” (believe it or not, some people even use it as a verb). And while in one sense their precise definitions don’t matter, if you’re using them as labels, they do. We need some clarification. Now, before their meanings get lost and become irretrievable.

Confirmit Horizons v17.5 Extends Cross-Channel Market Research Capabilities

Confirmit is releasing version 17.5 of its Horizons SaaS multichannel market research solution. Features such as reporting, feedback/data collection and survey design have been enhanced.

Cisco Takes WebEx to the Private Cloud, Expands Hosted Collaboration Solution

Cisco announces changes to its collaboration portfolio, with a strong focus on improving collaboration in the cloud.

Gartner Enterprise GRC Magic Quadrant: EMC, IBM, Oracle, SAP Lead, Big Data, Social Causing Problems

The Enterprise Governance, Risk and Compliance (EGRC) market has been evolving steadily since it emerged eight years ago. It has now matured to such a point that, according to Gartner’s recent Enterprise GRC Magic Quadrant, the key differentiators are the delivery of advanced risk management functionality. Running straightforward GRC components is no longer enough to make the cut.

Forrester Wave e-Commerce: Vendors Forced To Adapt To Social, Mobile, Agile e-Commerce

While we have seen before that customer experience management technologies are becoming increasingly sought after, running parallel to their development is the development of e-commerce suites that are increasingly sophisticated, that provide multi-touchpoint solutions and that are becoming increasingly agile, according to new Forrester research.

Oracle Iron vs. SAP HANA: Will the Battle for Big Data & Analytics Play Out Like Reality TV? #oow

Now that the Jersey Shore is in its final season and we’ve become desensitized to the catfights on the Housewives of Wherever series, how about a reality show featuring the rivalries in Enterprise Computing?

Oracle OpenWorld's Customer Experience Summit Day Two: Understand the Customer #oow

Oracle's first annual Customer Experience Summit featured plenty of advice like when to hire a chief customer officer and how to create empathy with customers. As day two rolled on, it became clear the summit was less about Oracle and more about really helping companies get behind the concept and importance of supporting and understanding customers. That seems right, doesn't it?

Oracle Kicks off Customer Experience Summit with Launch of Social Relationship Management Suite #oow

We finally have a name for the swath of social business groups Oracle has been buying up over the last year. Wondering what Oracle was going to do with Virtue, RightNow, Fatwire, Collective Intellect, et al? It's now the Social Relationship Management Suite.

Gartner Magic Quadrant: Enterprise Social CRM Vendors to Target Niche Players in Acquisition Frenzy

Recently, we took a first look at Gartner’s Magic Quadrant for Social CRM, and in particular those vendors who made it into the Leaders quadrant. We also noted that by far the most populated quadrant was the Niche player’s quadrant, making it unique among Gartner’s MQs. Today we will look at who those Niche players are, what they are selling to qualify as Niche players, and what is likely to happen to them.

Oracle CXM Strategy Progresses with [x+1] Origin Digital Marketing Hub Integration #oow

Digital marketing/data management software provider [x+1] is integrating its Origin Digital Marketing Hub solution with the Oracle RightNow CX Cloud Service.

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