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Oracle News & Analysis

Sitecore Takes on the Competition with Version 8 #SYMNA

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With about 1,000 digital marketing vendors competing in an arms race, Sitecore's CEO made it clear today that he intends to be among the superpowers.

Michael Seifert complained at the start of the Sitecore Symposium that the current chaos among vendors isn't serving marketers.

"Frankly, I think it's getting absurd," he told the throng of customers who've come to Las Vegas for the show. "Marketing technology is starting to fail the marketer ... Each digital marketing tool is limited to the channel on which it operates."

Oracle Builds a New Station on its Social Route

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Social business tools promise to help us to share, explore, discuss and advance ideas in a fun, collaborative way. But it's not always like that.

Often, the social community turns into commodity, as CMSWire Writer Carrie Basham Young pointed out recently.

Maybe that's what Oracle had in mind today as it added Social Station to its social relationship management suite.

Buy or Build a Marketing Cloud?

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Nearly 400 attended the first Marketing Technology Conference at the Seaport Hotel in Boston this week to make sense of the more than 1,000 digital marketing technologies in more than 40 categories available today.

Bottom line: marketers want digital technology that works for their organizations. Easily, the most bantered about topic these past two days in Boston boiled down to one question:

Buy or build your marketing cloud?

Much like a little tea party here in this city 241 years ago, you had your division at #MarTech this week. 

Today, in the first of a two-part series, we catch up with the guy who got the debate going and two providers who sell marketing technology. To conclude the series, we'll talk to digital marketers who've had to make the buy versus build decision.

Microsoft Kicks Oracle's Big Data Butt

Oracle CEO Larry Ellison must be feeling the heat, Forbes reports that the world’s highest paid CEO lost $1.9 billion of his wealth last year.

There, there Larry, no need for crocodile tears, you’ve got your very own Hawaiian island, an America’s Cup winning yacht, a 23 acre estate that is worth $200 million, as well as a dozen other homes in places like Malibu, Calif., Lake Tahoe, Newport, R.I. and Kyoto, Japan. Never mind the fleet of exotic cars and the golf tournament you own.

It’s no wonder that your company isn’t the market-maker it once was. With all those toys and an estimated $49 billion of wealth, who wouldn’t be just a little bit distracted?

Did Forrester Get Its Digital Experience Wave Right?

customer experience, Did Forrester Get Its Digital Experience Wave Right?

If it hasn't sunk in yet for digital experience providers, let's remind them: Forrester sees no leaders in digital experience delivery platforms.

The results came from the research giant's first Forrester Wave for Digital Experience Delivery Platforms. So why no leader? 

CMSWire asked Forrester Wave authors Stephen Powers, vice president and research director, and analysts Anjali Yakkundi and Mark Grannan.

Oracle Release Breaks Down Data Silos

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Oracle has just come good on the BlueKai acquisition, but probably not in a way anyone really expected.

Yes, Oracle was going to use BlueKai’s database of 700 million consumer profiles to improve its marketing technology. But Oracle has taken this one step further and is using it to improve the performance of all its data-centric applications.

Oracle will do this through its newly released Oracle Data Cloud, a Data-as-a-Service (DaaS) platform that enables business users drive more competitive action from their data. For data junkies, it also offers the potential of unsiloed access to data located inside and outside the enterprise.

Forrester Wave: No Leaders in Digital Experience Delivery

customer experience, Forrester Wave: No Leaders in Digital Experience DeliveryWho's driving the digital experience train today?

No one, says Forrester.

In its first Forrester Wave for Digital Experience Delivery Platforms, released today, analysts said no vendor offers a truly "end-to-end solution."

"Overall completeness and adoption" in this space is "middling," according to analysts.

Unified platforms are "more myth than reality," they wrote in the Wave.

Despite no leader, Forrester did cite Adobe and hybris (SAP) as "pioneers" that offer the most complete options while IBM and Sitecore "aren't far behind."

Could Russia Be Starting a Software/Hardware Cold War?

Russia is considering giving preference to its own hardware and software organizations in a current legislative bill, reducing its reliance on foreign suppliers, Bloomberg reported today

Does this mean a major hit for companies that do business in the country -- such as IBM, Microsoft, HP, Cisco and Oracle? 

Not really.

"In this day and age, every customer is valuable," said Alan Tonelson, an independent policy analyst who blogs at RealityChek. "But total Russia losses seem easily absorbable."

Marketers Like Oracle Cloud's Summer Releases #interact14

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It's one thing to spend a couple of billion dollars acquiring digital marketing technologies and another to make them truly useful to today's marketers.

Nobody knows this better than companies like Oracle or Adobe, who went on multiyear shopping sprees to beef-up their capabilities in email management, social listening, customer analytics, email management, omnichannel messaging and other areas. The big question was could these companies quickly integrate these products in a meaningful way amid a fast-changing marketing industry.

Oracle, a newer player in the "marketing cloud" arena, showed off a series of its summer releases today at its Interact 2014 show in San Francisco, drawing boffo reviews from many of the 1,000-plus marketers in attendance. Clearly, the unofficial theme of the conference is "we are very, very good at integrating," as marketing cloud General Manager Kevin Akeroyd told us last evening.

Oracle: Our Marketing Cloud Is the Biggest #Interact14

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Oracle kicked off its Interact 2014 conference today by noting it has added 350 marketing applications and data partners in the past year. That's resulted in "the industry's largest marketing technology ecosystem."

As part of that, Oracle said its AppCloud now includes 235 fully integrated apps. Its BlueKai program has about 300 partners in data, media, privacy and technology that leverage BlueKai data for solutions that extend beyond ad targeting.

The announcements, issued hours before the conference opened, said the growth means clients can more easily build a personal dialogue with customers across channels, a goal that has evolved into something of a Holy Grail for digital marketers. Perhaps more significantly, the conference is also providing some clarity on Oracle's roadmap for integrating its costly acquisitions, including $871 million for Eloqua, $1.5 billion for Responsys and an estimated $350 million-plus for BlueKai.

In a 'Troubled' WCM Sector, Analysts See 3 Innovators

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Fireworks may explode in the night sky as the US celebrates the Fourth of July weekend, but things are much quieter in the web content management market.

The frenetic pace of nine-figure WCM acquisitions of the past four years ended before Christmas, and the once-deep river of venture capital funding for fledgling players ran dry long ago.

Market shifts and technology trends -- the somewhat surprising strength of mobile, the stampede to Software-as-a-Service (SaaS), a growing infatuation with digital marketing -- were missed by many players, leaving the field "fragmented" and "troubled," according to fresh research by Matt Mullen and Alan Pelz-Sharpe at 451 Research.

A Cheaper Alternative to Marketing Analytics

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If 2012 was the year of the cloud and 2013 saw broad acceptance of big data, 2014 could go down as the year of cheaper analytics.

The year has been filled with announcements of new features from scores of vendors of all sizes, from SaaS providers like Gainsight and gShift up to pricier systems from Adobe, IBM, SDL and Oracle.

The latest example comes from Rival IQ, an 18-month-old, seed-funded startup in Seattle that already claims thousands of users, including "a healthy community of paid users," according to CMO Margaret Dawson — aka "Chief Marketing Badass, Fountain of Sarcasm."

Will Oracle Ever Make Investors Smile Again?

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Larry Ellison is confident in Oracle Corp. Just listen to what the CEO just said as the company posted fiscal 2014 fourth quarter numbers:

Oracle is now the second largest Software-as-a-Service (SaaS) company in the world, ... In SaaS, we're in front of everybody but Salesforce. In infrastructure-as-a-service (IaaS), we're larger and more profitable than Rackspace. We have by far the most complete portfolio of modern SaaS and Platform-as-a-Service (PaaS) products in the industry."

But if you listen to investors and Wall Street analysts, confidence and Oracle are not synonymous.

One analyst called Oracle's numbers this week "an all-around miss."  Analysts were expecting 95 cents per share on $11.48 billion in revenue. They got 92 cents a share on revenue of $11.3 billion. 

Oracle Targeting Micros in $5B Deal for Data, Applications

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You know how these things start. Someone hears something from someone who heard it from someone else.

Suddenly, you have a major story. Maybe.

The current something that is doing the rounds since late last night is that Oracle is in discussions with Micros Systems with a view to taking over the Point-of-Sale (POS) vendor for… wait for it … $5 billion.

If this comes to pass, it will be one of the biggest, if not the biggest, acquisition in terms of price this year. Again, its only rumors so far and there’s a long way to go before it’s a done deal.

How to Get Value from Your Business Data

Here's an interesting concept to consider: If 80 percent of the data your enterprise is using was created in the past year, it means your enterprise is created four times more data in the past year than in its entire history before then.

That’s pretty good, right? Sure it is ... but only if you can get useful business insights from that data.

So how do you do that? Southard Jones, vice president of product strategy at Birst, is unambiguous about it. You need to focus on the business user, he said.

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