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Oracle News & Analysis

Oracle Pushes Social Platform into New Markets with New Languages

Oracle Pushes Social Relationship Platform into New Markets With New LanguagesWith the addition of seven new languages to its Social Relationship Management Suite (SRM) and the introduction of new capabilities and data sources, Oracle is extending the reach of its social platform so businesses can parler, sprechen and parlare with a greater global region.

What the Responsys Acquisition Means for Oracle, Digital Marketing

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What company is next after Oracle’s $1.5 billion purchase of marketing cloud vendor Responsys? Some company for sure. And the next buy will come sooner rather than later, analysts told CMSWire.

The Redwood City, Calif.-based software giant's latest acquisition comes during a time of industry transformation.

“Marketing will be an extremely rich area of merger and acquisition activity for the foreseeable future,” said Robert Brosnan, principal analyst at Forrester.

Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua

image-oracleresponsysbuy-2013.jpgExactly a year to the day after Oracle announced its $871 million buy of marketing automation company Eloqua, Larry Ellison and company announced plans to acquire marketing cloud player Responsys for $1.5 billion.

 

Enterprise Content Management Circa 2014: 6 Major Vendors Weigh In

Enterprise Content Management Circa 2014: 6 Vendors Weigh InFasten your seat belts and get ready for the ride, the ECM industry is going to be disrupted big time in 2014; in fact, the smartest vendors may even disrupt themselves.

A Look Back at 2013: The Year Big Data Work Began

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If 2012 was the year your grandmother instigated big data conversations at the dinner table (yes, the “buzz” around it actually was that big), then 2013 will go down in history as the year the enterprise began to make serious plans around it.  

CIOs are no longer talking about big data in terms of “it’s something we’ve got to do,” instead they’re making plans, putting big data projects into their budgets and writing checks.

Enterprise Content Management Changes, Challenges in 2013 - Leading Vendor's Views

Every now and then an Enterprise Content Management (ECM) vendor will open its mouth and shout from the rooftops that its competitors are “dinosaurs,” though they are unlikely to use exactly that word. Instead they’ll slip in terms like “first generation” or “legacy,” which in IT-speak means retired or ready to be retired.

When you hear that kind of talk, it’s probably worth asking if you’re being spun by someone who’s fighting to gain market share. Entertaining as it can be to watch the taunting, we have to remember to ask ourselves if poking at your competitors is the best way to demonstrate your value.

We say, probably not.

HP Beats IBM to Become Top Server Vendor

HP has overtaken IBM to become the world’s biggest server vendor in terms of revenue in the third quarter this year, according to new figures from IDC, a market research company. This follows recent and indirectly related research by Forrester that identified HP as the top private cloud vendor in the market right now.

Oracle WebCenter Sites Review: Strengths, Weaknesses

Web CMS, Oracle WebCenter Sites ReviewI've been around the block with this product so many times I've worn out all my shoes. From its earliest days as FutureTense ContentServer, through the FatWire years, to its most recent incarnation as Oracle WebCenter Sites and everything along the way, it's been a very interesting, rewarding and occasionally frustrating journey through the eight (or eleven, depending on how you count) versions.

Shareholder Vote Against Oracle Pay: What's it Mean?

larryellison.jpgOracle Corp. shareholders are putting up a rare and semi-successful fight against rising executive pay at Oracle Corp. In a non-binding "say-on-pay" vote at Oracle's annual meeting yesterday, they rejected the pay packages for top managers, including Founder and Chief Executive Officer (CEO) Larry Ellison.

The protest vote was influenced by a group of powerful institutional advisors,  including the Institutional Shareholder Services (ISS), which recommended the vote, and the California Employees' Retirement System, which supported it.

Oracle, Eloqua Integrating Products and Customers Too #ee13

image-oracleeloquacustomers-2013.jpgOracle continues to integrate Eloqua's marketing automation and revenue performance management solutions — as well as the companies respective customer bases.

Social Automation Faces Slower Adoption than Traditional Campaign Tools #ee13

Social Automation Faces Slower Adoption than Traditional Campaign Tools #ee13While traditional marketing automation tools have reached maturity in many ways, trying to do the same kinds of things with social media could take twice as long.

Oracle Eloqua Fall Update Enables Facebook Custom Audiences Targeting

Customer Experience, Oracle Eloqua Fall Update Enables Facebook Custom Audiences TargetingThe fall update for Oracle's Eloqua marketing automation tool includes integration with Facebook Custom Audiences for improved targeting, expanded partnerships in its AppCloud and a continued march towards integration.

Oracle Buys BigMachines, Increasing Cloud-Based Sales Functionality

Oracle just announced it has bought Chicago-based Configure, Price and Quote (CPQ) provider BigMachines in a move that will greatly enhance its cloud-based sales functionality. While the details of the deal were not disclosed, some sources suggest Oracle could have paid more than $400 million.

Oracle Partners with Bizo to Add Display, Social Ads to Multi-Channel Campaigns

Oracle continues to integrate the Eloqua technology it bought nearly a year ago. As it does, it's extending some of the existing Eloqua capability by partnering with Bizo to run multi-channel campaigns that include display ads and social media.

Multi-channel campaigns help create a seamless customer experience across email, social media and other platforms.

Microsoft Office Is Still the Productivity Suite Leader

For Microsoft, Forrester's recent report on productivity suites and alternatives to Office 2013 just couldn’t get better. It shows that while there are alternatives to Microsoft Office, most enterprises aren’t even looking at them. It also shows that if Office 2013 still hasn’t gained the traction Microsoft would like it to, it is only because most users are still on the 2010 version. 

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