HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Oracle News & Analysis

Oracle Bites On BlueKai in #Martech M&A Feast

omar tawakol.jpg

Oracle Corp. appears to have an insatiable need for acquisitions, with a focus on anything involving marketing technology (now known in the Twittersphere as "#martech"). Its latest deal is BlueKai, an acquisition announced this morning. Although terms of the deal were not released, it is estimated in the $350 million to $400 million range.

The buy will help Oracle to personalize marketing programs and the customer experience. Omar Tawakol, CEO, BlueKai, said his company's products "convert fragmented and disparate marketing data into high-performance results for companies.”

BlueKai claims to maintain a database of 700 million consumer profiles and has more than 300 customers across multiple industries. The company boasts that its Data Management Platform (DMP) keeps the customer and audience data in the cloud to target marketing campaigns and deliver better results. 

In short, BlueKai is one of the largest providers of data that help provide those super-targeted ads you see in your browser that might seem a little creepy because they happen to coincide with what you've been searching for lately.

Big Data Bits: The Land of Opportunity Is Getting Crowded

Big Data Bits: The Land of Opportunity Is Getting CrowdedIt’s hard to believe that only three years ago “big data” seemed like a strange term. I remember sitting in a crowded room at GigaOm’s first New York Structure Conference at Chelsea Piers listening to a bunch of bigwigs debate what the massive amount of data we were accumulating quickly would eventually be called.

“I hope it’s not big data,” one of them said -- I think it may have been Om Malik. It seemed as if the term was being used “temporarily” until someone came up with something better.

Needless to say, it stuck. 

With $1B Acquisition, OpenText Swimming for Big B2B Integration Fish

Food chain.jpg

We now know OpenText’s Information Exchange portfolio was beefed up when it bought GXS for $1 billion this month. But how much better did it get? Who is OpenText going after — and where are they now in this space?

First things first — this is a serious acquisition for the now 8,200-employee Waterloo, Ontario-based enterprise information management software provider. Its investment into GXS represents about a third of the total price for nearly 50 previous acquisitions during the past 20 years.  

The move is so significant, one industry analyst said, that she now puts OpenText ahead of IBM and TIBCO, two of its major competitors in the B2B integration services space. TIBCO offers “B2B Next,” and IBM has "Sterling B2B Integrator."

"OpenText’s Information Exchange portfolio was somewhat limited in its capabilities, so this acquisition will greatly increase its capabilities, putting it ahead of IBM and TIBCO," Sue Clarke, senior analyst at Ovum Research, told CMSWire.

Forrester Names SAP, IBM, SAS, Microsoft Tops in BI

This is your brain on business intelligence.jpg

The functions on business intelligence (BI) suites may have become standardized. But enterprises are still prepared to pay big bucks for products that will give them best-in-class data and insights.

In fact, Forrester maintains, enterprises are competing over the quality of the insights they can draw from their data and the customer experience they can offer customers or clients. The other key differentiator is the ability of those BI suites to integrate with legacy enterprise systems.

Competitor: Oracle's Latest Acquisition Fills 'Major Gap'

Oracle's $1.5 billion acquisition of Responsys last month is the company's attempt to fill its “major gap” in the marketing technology space, an Oracle competitor told CMSWire.

“This announcement continues to provide validation and further attention to the importance of the marketing technology space,” Suresh Vittal, vice president of strategy at Adobe Campaign, told CMSWire. “However at its core, Oracle is a CRM company and doesn’t understand marketers’ daily issues. It realized it was missing market share. Through another acquisition, it is trying to fill a major gap as the stakes are continuing to increase.”

Oracle Pushes Social Platform into New Markets with New Languages

Oracle Pushes Social Relationship Platform into New Markets With New LanguagesWith the addition of seven new languages to its Social Relationship Management Suite (SRM) and the introduction of new capabilities and data sources, Oracle is extending the reach of its social platform so businesses can parler, sprechen and parlare with a greater global region.

What the Responsys Acquisition Means for Oracle, Digital Marketing

acquisition.jpg

What company is next after Oracle’s $1.5 billion purchase of marketing cloud vendor Responsys? Some company for sure. And the next buy will come sooner rather than later, analysts told CMSWire.

The Redwood City, Calif.-based software giant's latest acquisition comes during a time of industry transformation.

“Marketing will be an extremely rich area of merger and acquisition activity for the foreseeable future,” said Robert Brosnan, principal analyst at Forrester.

Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua

image-oracleresponsysbuy-2013.jpgExactly a year to the day after Oracle announced its $871 million buy of marketing automation company Eloqua, Larry Ellison and company announced plans to acquire marketing cloud player Responsys for $1.5 billion.

 

Enterprise Content Management Circa 2014: 6 Major Vendors Weigh In

Enterprise Content Management Circa 2014: 6 Vendors Weigh InFasten your seat belts and get ready for the ride, the ECM industry is going to be disrupted big time in 2014; in fact, the smartest vendors may even disrupt themselves.

A Look Back at 2013: The Year Big Data Work Began

big data

If 2012 was the year your grandmother instigated big data conversations at the dinner table (yes, the “buzz” around it actually was that big), then 2013 will go down in history as the year the enterprise began to make serious plans around it.  

CIOs are no longer talking about big data in terms of “it’s something we’ve got to do,” instead they’re making plans, putting big data projects into their budgets and writing checks.

Enterprise Content Management Changes, Challenges in 2013 - Leading Vendor's Views

Every now and then an Enterprise Content Management (ECM) vendor will open its mouth and shout from the rooftops that its competitors are “dinosaurs,” though they are unlikely to use exactly that word. Instead they’ll slip in terms like “first generation” or “legacy,” which in IT-speak means retired or ready to be retired.

When you hear that kind of talk, it’s probably worth asking if you’re being spun by someone who’s fighting to gain market share. Entertaining as it can be to watch the taunting, we have to remember to ask ourselves if poking at your competitors is the best way to demonstrate your value.

We say, probably not.

HP Beats IBM to Become Top Server Vendor

HP has overtaken IBM to become the world’s biggest server vendor in terms of revenue in the third quarter this year, according to new figures from IDC, a market research company. This follows recent and indirectly related research by Forrester that identified HP as the top private cloud vendor in the market right now.

Oracle WebCenter Sites Review: Strengths, Weaknesses

Web CMS, Oracle WebCenter Sites ReviewI've been around the block with this product so many times I've worn out all my shoes. From its earliest days as FutureTense ContentServer, through the FatWire years, to its most recent incarnation as Oracle WebCenter Sites and everything along the way, it's been a very interesting, rewarding and occasionally frustrating journey through the eight (or eleven, depending on how you count) versions.

Shareholder Vote Against Oracle Pay: What's it Mean?

larryellison.jpgOracle Corp. shareholders are putting up a rare and semi-successful fight against rising executive pay at Oracle Corp. In a non-binding "say-on-pay" vote at Oracle's annual meeting yesterday, they rejected the pay packages for top managers, including Founder and Chief Executive Officer (CEO) Larry Ellison.

The protest vote was influenced by a group of powerful institutional advisors,  including the Institutional Shareholder Services (ISS), which recommended the vote, and the California Employees' Retirement System, which supported it.

Oracle, Eloqua Integrating Products and Customers Too #ee13

image-oracleeloquacustomers-2013.jpgOracle continues to integrate Eloqua's marketing automation and revenue performance management solutions — as well as the companies respective customer bases.

Displaying 46-60 of 488 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >