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Outbrain News & Analysis

3 Tools to Monetize Mobile Content

What is the secret of success in mobile advertising? The traditional answer is banner ads. But up to 50 percent of clicks on mobile banner ads are accidental -- and the average click-through rate of display ads is just a fraction of a percent (0.1 percent)? Considering that more people are spending more time on their mobile devices, what can advertisers do to improve the outcomes of their mobile advertising campaigns?

Outbrain Acquires Scribit to Form a Content Marketing Union

Content discovery platform provider Outbrain is acquiring content curation specialist Scribit.

Digital Marketing News: BlogFrog, Outbrain Use Analytics to Target Influencers

It’s all about content, right? This week, we learned that 90% of content is screen-based, so it’s not just about what you write, but where it gets published that influences its reach and success. Keeping track of your content has never been easy, but thanks to a few updates from some smaller digital marketing platforms, it’s getting easier to track, analyze and manage your content across platforms.
 

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