Content Management Matters ™

Once upon a time personalization was a magic and wonderful word. The promises came and went, largely unfulfilled. That's not to say that the technology didn't work. It did. Nor is it to say that the basic ideas were bad. They weren't. The problems by and large were related to how people attempted to use the stuff and the complexities and costs related to integrating it.

Amazon and others have continued to pursue the grail, if in modest strokes. Now were seeing web content management vendors investing in this direction. I say "grand!" If it's done simply and with out too much ambition, personalization can be a great tool.

This Thursday the Percussion team -- proffers of the fabled Rhythmyx web content management product -- will be conducting a webcast showcasing their shiniest new CM toy: the Community Marketing Solution.

Following Percussion's recent repositioning of their Web content management solution the company will be holding an open-for-all webcast during which they'll lift the covers, open the kimono and poke around in the (safe for non-geek) guts of their Rhythmyx Web CMS / WebTrends Analytics integration.

The event, entitled Drive Your Marketing Effectiveness with Tight Integration of Web Content Management & Analytics, is tailored primarily for business folk who are tasked with the success of online marketing efforts.

• When: Thursday, November 1st @ 11:00am EDT / 17:00 GMT
• Where: Um, your nearest web browser

Registration is required (of course), and happens here.

Jumping square in the middle of the Web 2.0 bandwagon, enterprise Web CMS vendor, Percussion, has announced a new Solution Series for their Rhythmyx Web CMS platform.

While we're all aware of the broad scope of Web 2.0, the focus of Percussion's effort are on target, if a bit more focused. This latest update hones in on integrating Web 2.0 content flows, and on a concept that other Web CMS vendors, such as Hot Banana, have placed a lot of value on -- measuring the performance of content and creating feedback loops.

Percussion, a Web CMS developer perhaps best known for its show-stopping product Rhythmyx, has announced the culmination of a partnership with NavigationArts.

NavigationArts is a Web consultancy that specializes in client-side design and development.

The Web CMS mavens at Percussion Software just announced the release of Axceler, a company spun out of its collaboration division.

And no, we're not talking about Hobbits and dancing.

Recently UK corporate law firm Dundas & Wilson tapped Percussion Software, purveyors of Rhythmyx, to help them rein in an increasingly off-beat document management situation. Starting with the restructure of their corporate site, they also plan to use Rhythmyx to straighten out delivery of their intranet, extranet and micro-site projects.