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Persuation News & Articles

The Super Page - Making Websites Persuasive with Content Density

By David Hillis  |  Tuesday October 19, 2010   

Conventional wisdom says web content should be concise. However, blind application of this rule is a mistake -- there are good cases for lengthy, dense web content.

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Comments | email to friend | filed in: Web Engagement

Web Design: Clarity is More Important than Persuasion

By Gerry McGovern  |  Monday March 29, 2010   

The most important thing a webpage can do is be crystal clear about exactly what you can do on that webpage.

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Comments | email to friend | filed in: Web Engagement

Top Task Performance Heavily Influences Branding

By Gerry McGovern  |  Monday January 5, 2009   

If a customer cannot complete their top tasks quickly and easily on your website, why would they trust you to help them with other tasks?

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Comments | email to friend | filed in: Web Content

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