Pet News & Articles

Conversations start on the web.

Customers often have their first interaction with companies on the web. Their actions can be guided effectively if designers can understand how customers act, on what they are naturally inclined to click and ultimately what they are wont to purchase.

Thank goodness designers can turn to decades of research in social psychology, behavioral economics and human decision making to help them make strategic design decisions.

James Bond once quipped that the world is not enough. This time around, Dr. Eric Schaffer, founder and CEO of Human Factors International (HFI) says that “usability is no longer enough” when it comes to designing websites.

HFI, a company focused on software usability has introduced their newest approach to web design that allows companies to influence and deepen their interactions with online customers through Persuasion, Emotion and Trust.