Phil Kemelor News & Articles

I’m starting to prepare for the tutorial I’m giving at the JBoye Conference in Philadelphia on May 3. The class is called Beyond Visits and Page Views…How to Develop Actionable Web Metrics, Reports and Analysis. One of the areas that I’ll be going into in some depth is how you can build metrics that drive decision making. This would seem to be a clear goal for any Web site measurement initiative, but it is a huge struggle for many organizations.

Is there a secret recipe for successful Web analytics programs? If there is, you might help us figure it out. 

Is waiting for the White House's Office of Management and Budget (OMB) guidelines on a new Federal Government cookie policy like waiting for Godot? One might not be blamed for thinking as much.

Most organizations have spent precious little energy on an analytics strategy, and even fewer have structured their organizations in such a way as to give analytics data the life it deserves.

Phil Kemelor of consulting firm Semphonic asserts these things and more. You -- yes, you there -- are probably not so good at using your data. And if you don't fix that soon, says he, the coming multi-channel analytics tsunami is going to overwhelm you. Either that or you'll just keep right on going, flying blind -- while your competitors continue refining.

I thought Omniture’s (news, site) recent Q1 2009 earnings call provided more insight into the company than past calls; perhaps this was the result of less than all positive news. Let's take a look.

Since Alex Yoder took over the reins as CEO at WebTrends in August, the company has been on an active campaign to make itself over…on both the image and product development fronts. Preaching a message of “openness” this has been manifest in hiring a new PR firm focused on consistent messaging and a senior management team that shows an interest in accessibility…both noticeable changes from the pre-Yoder days

Web analytics has become increasingly mainstream. And with advent of web events vs. pages, video analytics and now the surge of mobile content metrics, the field has become a rather complex one.

I’m sitting in the one of the many workshops kicking off the JBoye 2008 conference here in Arhus, Denmark. Our fearless leader this morning is Phil Kemelor, a rather Zen-like fellow who’s quite the web analytics guru and also the author of The CMS Watch Web Analytics Report.

Our objective today? We’re going to trim some noise from the analytics fray and focus on how to make the practice of web analysis function more effectively. Come along for the ride.

There has been plenty of discussion recently about the consolidation of the web analytics marketplace due to the Omniture/Visual Sciences deal, and some comments on my last posting speculating about the future of Coremetrics and WebTrends.