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Pinterest News & Analysis

Adobe Tells Marketers: Social Paid Ads are Hot, Cheap and Easy

Stuff of dreams.jpgCheap, easy and available to anyone has never been more attractive. In fact, in this age of social media, it's apparently the stuff of dreams of digital marketers.

As the just-released Social Intelligence Report by Adobe Digital Index (ADI) for Q4 2013 clearly explains, marketers who fail to advertise on social networks are missing a large audience for a relatively low cost. Marketers can get a lot of high-quality traffic and click-through rates (CTRs) from social ads, and can drive even more value when they analyze and optimize each campaign.

The report, which analyzes paid, earned and owned social media trends, is based on a study of 240 billion Facebook ad impressions, 1.5 billion Facebook posts, a half a billion referred visits and 6.3 billion social engagements on Facebook.

A Look Back: The Evolution of Social Media in 2013

Social media. It seems like yesterday it was just a fad, something naysayers insisted would never catch on. Now, look at it — all grown up, attracting more users than ever and worth billions of dollars. In 2013, social media evolved faster and further, turning itself into a viable platform that influences what we do and how we share. 

Socl Adds Yet Another Social Option for Marketers to Explore or Ignore

This week's launch of Microsoft's Socl app does little to help the crowded social scene. Just how many social media icons constitute too many for a site designer or visitor to stomach?

Sites are starting to look a little crowded with Microsoft's Socl icon joining the likes of Facebook, Twitter, FourSquare, Pinterest and others demanding space next to posts or on stores, at the top of sites and on advertisements or campaigns. 

Social Media Briefs: YouTube Outage, Twitter Pulls a Plug, the Secret Lives of Pins

Kitten in the Spotlight.jpgThis week: More social media outages, LinkedIn revealed Showcase Pages and new insight into the value and lifespan of a Pinterest pin.

 

Social Media Briefs: The Value of Pinterest, About.me's Collections, LinkedIn Intros

Customer Experience, Social Media Briefs: The Value of Pinterest, About.me's Collections, LinkedIn IntrosOne day you're worth $27 million, the next more than $3 billion. It's just another day, er, week in social media ...

Twitter isn't the only company discovering its value. This week, Pinterest confirmed that it had raised $225 million in a new round of financing that values the company at $3.8 billion. While that's a lot, what is most impressive is that its value grew so rapidly.

Pinterest Article Pin Feature Speaks to Publishers and Digital Marketers

The enhanced features for article pinning released this week by Pinterest have some content marketers paying attention.

Social Media Briefs: My Yahoo Updates, Promoted Pins, YouTube Anywhere

Social Media Briefs: My Yahoo Updates, Pinterest Plans to Promote and YouTube Lets You Watch Offline

Yahoo covets iGoogle users, while Pinterest plans for a future of promoted pins, and YouTube works to make video content available offline. 

Social Media Briefs: Ads on Instagram, Filtered Views for Verified Twitter Users

Social Media Briefs: Ads on Instagram, Filtered Views for Verified Twitter Users

Friday the 13th might be unlucky for some, but it doesn’t seem to be slowing down social media any. This week, speculation about advertisements on Instagram abounds, while studies show that women dominate visual formats on social media. 

B2B Social Media Marketing Presence All But Mandatory

digital marketing, social media marketing, b2bB2B marketers will go anywhere and everywhere to get leads. It’s what keeps six out of 10 of them up at night: generating leads is their biggest challenge, according to data released this month by eMarketer.

Got Jobs? Top 15 U.S. Cities for Social Media

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Two years ago we examined the blurred lines that existed in job postings for social media managers and community managers. Now, a recent survey shows that social media is declining as a general job title as roles get more specialized to specific platforms. 

It's Pinterest's Birthday: A Look Back at the Content Sharing Network

customer experience: pinterest birthday

Despite being launched in 2010, Pinterest wasn't made publicly available until August 2012. Today is the one year anniversary of its public launch and we take a look back at how the content sharing network has changed.

Pinterest Ups its e-Commerce Cred with New Email Notifications of Pinned Item Price Drops

Customer Experience, e-commerce, Pinterest Price Drop EmailsAs Pinterest moves toward more of a business-friendly model, new features and capabilities are being added. As of today, the content sharing website will start sending members emails when their pinned items drop in price.

Pinterest Updates iOS App With New Pinning Feature

Customer Experience Pinterest iOS Update

Today’s mobile-centric news continues as content sharing website Pinterest announced a few updates to its iOS app which make it easier for users to share, like and repin favorite posts.

Pinterest Opts in to Do Not Track

image-pinterestdonottrack-2013.jpgFans of online pinning service Pinterest are about to get an extra dose of personalized recommendations, the company announced, and that means Web tracking. The feature can be turned off, however, and Pinterest will respect the Do Not Track protocol going forward.

Piqora Launches Dashboard for Instagram, Tumblr, Pinterest Analytics

Customer Experience: piqora inlcudes pinterest instagram tumblr analyticsPinterest marketing and analytics company Piqora today expanded its analytics platform to capitalize on the use of hashtags and trending data from two other visually-based social networks: Instagram and Tumblr.

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