Content Management Matters ™

Polopoly wants to take their user-generated content capabilities mobile. They've determined that the best way to do this is via the integration of a mobile offering called AIMO from Arena Interactive.

Polopoly, a Swedish CMS provider has been acquired by UK based Atex, a technology solutions provider for media companies. The move comes after a year long search by Atex for a content management vendor. Atex plans to use Polopoly's Content Manager to boost their Digital News and Advertising program.

The most irksome thing about developing with most Web CMS systems is the rigidity associated with layouts. The modern system is characterized by ten minute import and deployment lifecycles, followed by 100 hours of tweaking stylesheets to get everything looking just-so.

The new version of Polopoly aims to hammer another nail into the traditional webmaster's coffin by offering more advanced, automated customization with the introduction of its new 'out-of-the-box layout management functionality'.

For "legit" print journalists, the day of reckoning may be approaching more quickly than any of us would like. A survey by web CMS vendor Polopoly reports that, according to European newspaper execs, 40 percent of published content will be user generated.

In the next three years.

Because of this, blogs and other "new media" commodities will become increasingly critical to the news-making populace. And with this trend, personalized online advertising opportunities are also expected to improve.

Belgian media group Cornelio announces Polypoly as their long term partner in providing Web CMS functionality for the company's family of web projects. Polypoly Content Manager will serve as the central platform for the ongoing development of Cornelio's publications in the digital arena.

CN Group, the gatekeeper of seven Cumbria-based newspapers including The Cumberland News, News & Star and North West Evening Mail, has tapped European CMS provider Polopoly to help broaden online audiences for the local news niche.

Polopoly was chosen for its ability to streamline the online publishing process amongst a number of editorial teams. It will also provide instant user metrics, article tags and comments. CN Group also pointed to Polopoly's stability of services during high-traffic instances.

The Times & Star will be the first to undertake the Polopoly transition.

In June, Polopoly released pay-per-view blogging capabilities - a boon for enterprises seeking to monetize ground-floor online campaigns.

Amadeus Capital and Northzone have just joined hands with Peter Larsson (via Monterro Holdings) to acquire a majority stake in EPiServer.

Stockholm-based EPiServer, a web CMS purveyor, significantly exceeds estimated industry growth of 13 percent per annum.

CMS Watch points out this is a pretty ambitious series of changes for a company that only hired its first employee outside Sweden last year. But scaling in Scandinavia isn't as easy as one would hope.

EPiServer's biggest competitor, reach-wise, is Sitecore. There's also Polopoly, I guess, but we haven't heard much about them since that pay-per-view blogging thing.

The Amadeus/Northzone/Larsson transaction cost about US$ 23.5 million. Peter Larsson will be taking on the mantle of CEO.

How do you know when a trend has ceased to be a trend? When the "legitimate" players need to leap in to survive, and the trend-setters end up paying taxes just like everyone else.

Polopoly Community Module, a collaboration solution from Polopoly, Scandinavia’s largest Content Management vendor, recently helped a major global newspaper get blog-savvy with a pay-per-view blogging system that also rewards bloggers.